In a significant move to elevate everyday living for Malaysian households, Haier Electrical Appliances Malaysia Sdn Bhd has officially launched its highly anticipated Haier IRIS 2698 Top Load Washing Machine Series. Unveiled today at an exclusive event in Mid Valley, the new lineup redefines the home laundry experience through advanced technology centered on four core pillars: Clean, Care, Smart, and Health.

As modern families navigate increasingly busy lifestyles and larger laundry demands, the role of home appliances must evolve from mere performance to providing intelligent convenience and peace of mind. The IRIS 2698 Series directly addresses these evolving needs with groundbreaking features.

Engineered for Performance and Fabric Integrity

At the heart of the series is Haier’s exclusive Double Drive Technology. Moving beyond traditional single-power systems that can twist and tangle clothes, the Double Drive Technology utilizes two independent driving forces to create a powerful yet gentle washing action. This innovative design ensures a deeper, more thorough clean while significantly reducing tangling and protecting delicate fabric structures.

For users prioritizing speed without compromising results, the Essence Wash Technology is a revelation. This system premixes detergent into a concentrated essence before spraying it directly onto the fabrics. This enables faster soaking and more even coverage, allowing a full load to be completed in just 39 minutes while maintaining exceptional cleaning performance and stain removal.

The Intelligent, Effortless Future

The IRIS 2698 Series brings effortless operation to the forefront with AI Wash and One Touch functionality. Leveraging precise motor control, the AI Wash system automatically detects laundry weight to determine the appropriate water volume and adjust wash time, detergent intensity, and spin ratio. For ultimate simplicity, the “One Touch” feature allows users to power on and start an optimized wash cycle by simply pressing and holding a single button for three seconds.

Prioritizing Hygiene

Understanding that the laundry process extends beyond the wash cycle, Haier has integrated the Fresh Air System. This intelligent feature rotates the inner tub periodically after the cycle completes to enhance airflow, reduce moisture, and prevent odours, keeping clothes fresh inside the tub for up to 12 hours.

Haier Malaysia’s launch of the IRIS 2698 Top Load Washing Machine Series is a testament to its unwavering commitment to creating smarter, more convenient solutions that help Malaysian families enjoy a better quality of life.