vivo is strengthening its flagship smartphone lineup in Malaysia with the introduction of two new additions to the X300 series—the vivo X300 Ultra and vivo X300 FE. Both models are now available for pre-order, accompanied by a range of exclusive launch privileges.
A Flagship Duo for Different Lifestyles
The latest expansion reflects vivo’s strategy of offering tiered flagship experiences—from the feature-packed Ultra model to the more accessible, lifestyle-focused FE variant.
While both devices share core performance capabilities, each is designed to cater to distinct user needs, particularly in the realm of mobile photography.
vivo X300 Ultra: Imaging Without Compromise
Positioned as the pinnacle of the series, the vivo X300 Ultra places a strong emphasis on professional-grade imaging.
The device features a powerful triple-camera system, headlined by dual 200MP ZEISS lenses optimised for portrait and documentary-style photography, alongside a 50MP gimbal-grade telephoto camera for enhanced stability and zoom capabilities.
For users seeking even greater versatility, the Ultra supports an optional external lens kit, extending focal lengths up to 200mm and 400mm—bringing long-range photography into the smartphone space.
Video capabilities are equally advanced, with support for 4K recording at 120fps in 10-bit log, offering greater flexibility for content creators.
Beyond imaging, the X300 Ultra is equipped with a Snapdragon 8 Elite Gen 5 processor, a 6.82-inch LTPO AMOLED display with 144Hz refresh rate, and a substantial 6,600mAh battery with both wired and wireless fast charging.
vivo X300 FE: Accessible Flagship with a Creative Edge
At the other end of the lineup, the vivo X300 FE (Fashion Edition) delivers a more compact and accessible alternative while retaining key flagship elements.
The camera system, though more modest, still benefits from ZEISS tuning, featuring a 50MP main sensor, 50MP telephoto lens, and an ultra-wide camera—ensuring versatile photography across everyday scenarios.
Like the Ultra, the FE variant also supports optional add-on lenses, extending its creative potential.
The device features a 6.31-inch LTPO AMOLED display with 120Hz refresh rate, powered by the same Snapdragon chipset, paired with 12GB RAM and up to 512GB of storage.
A 6,500mAh battery with fast charging ensures reliable all-day performance.
Pre-Order Benefits and Availability
To mark the launch, vivo is offering a range of pre-order incentives, including cash rebates and bundled accessories designed to enhance the user experience.
These offers are available for a limited time, providing early adopters with added value ahead of the official retail release.
A Continued Focus on Imaging Innovation
With the X300 Ultra and X300 FE, vivo continues to push its identity as a camera-centric smartphone brand, blending advanced imaging technology with everyday usability.
Whether for professional creators or lifestyle users, the expanded lineup reflects a clear ambition: to make high-quality mobile photography more versatile and accessible.
