The Rise of Smartphone Photography Empowered by AI

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 In today’s era of cutting-edge technology, smartphones have transcended their role as mere communication devices to become versatile tools that effortlessly capture life’s most stunning moments. The evolution of smartphone photography has empowered users with the ability to create captivating images, propelled by the integration of artificial intelligence (AI). As we delve into AI-driven smartphone photography, a world of endless possibilities unfolds.

According to a report by BCC Research, the global AI camera market is poised to reach $23.1 billion by 2028 , driven by a consumer preference for technologically advanced devices equipped with AI and machine learning capabilities.

Recent advancements in smartphone technology have ushered in a new era of mobile photography, characterised by the emergence of generative AI. This innovation owes its existence to the relentless pursuit of excellence by industry leaders. A prime example is the latest OPPO Reno11 Series, which employs AI technologies such as the “AI Eraser” feature, enabling users to effortlessly remove unwanted elements from their photos.

OPPO AI Eraser on the OPPO Reno11 Series

But what exactly is AI? At its core, artificial intelligence refers to the ability of computers or robots to autonomously make decisions. Within AI lies machine learning, a subfield encompassing algorithms that learn from empirical data to make predictions. Deep learning, a subset of machine learning, further refines this process by employing neural networks to analyze complex data and produce precise outcomes.

The inner structure of the latest Reno12 Pro’s Telephoto lens

In the realm of smartphone photography, AI manifests itself in various forms, shaping the way we capture and process images. From scene recognition to parameter adjustment, AI algorithms work tirelessly behind the scenes to optimise every shot. 

To thrive in the AI smartphone era, devices must embody certain characteristics outlined by one of the industry leaders like OPPO:

• Efficient utilisation of computing resources to support generative AI.

• Real-time awareness of user and environmental data through sensors.

• Powerful self-learning capabilities.

• Multimodal content generation abilities, inspiring users with continuous innovation.

Over the past decade, OPPO has filed over 5,000 AI-related patents, with about 70% focused on AI imaging. Since 2020, OPPO has developed its own Large Language Models (LLMs) and has been a leader in large vision models and multimodal technology. Notably, OPPO is the first smartphone company to deploy a 7-billion-parameter LLM directly on the device, introducing over 100 generative AI capabilities to its phones this year.

OPPO’s cutting-edge AndesGPT, boasting 180 billion parameters, exemplifies the advanced AI capabilities in their smartphones, with features like intelligent object removal enhancing the photography experience. 

OPPO Smart Matting Image feature on the Reno11 Series

But AI in mobile photography isn’t just about capturing photos — it’s also about editing them to perfection. With OPPO’s ColorOS 14, users can access a suite of in-built editing functions powered by advanced AI. From filters to touch-ups, every adjustment is optimised for clarity and naturalness.

Looking ahead, the future of smartphone photography appears promising. AI smartphones are set to revolutionise the industry, offering personalised services tailored to individual needs. Continued research and development will yield exciting innovations, blurring the lines between traditional and smartphone photography. Enhanced AI features, such as built-in background scenes and face filters, are on the horizon — AI will continue to push the boundaries of creativity, ensuring every moment is picture-perfect.

Harnessing innovation from the OPPO AI center and building on its recent announcement of a commitment to making AI phones accessible to all, OPPO highlights its full-stack technological revolution and ecosystem restructuring of AI phones. Collaborating with industry leaders like Google, OPPO’s Reno12 series and the next-generation Find X Flagship will feature Google Gemini family LLMs, offering users innovative AI features – promising exciting AI advancements. 

Just three days remain until the unveiling of the OPPO Reno12 series on June 27, 2024. Stay tuned to witness the evolution of AI features. For further details, visit