G-SHOCK is all set to embark on a Pop-Up Tour across Southeast Asia showcasing 40 Years Journey of being “Rooted in Toughness”. This tour will serve as a tribute to G-SHOCK’s iconic evolution of toughness, showcasing its incredible transformation over the years. The G-SHOCK 40th Anniversary Pop-Up Tour will kick off in Singapore, followed by stops in Indonesia, Thailand, Philippines, and  Malaysia. It will be a unique opportunity for fans and enthusiasts to explore the G-SHOCK universe up close. Visitors to the pop-up event will have the chance to witness G-SHOCK’s journey from the birth of the pioneering G-SHOCK DW-5600C in 1983 to its current iconic status as a symbol of both durability and innovation with models like the GA-2100. It’s like a journey through time, highlighting the brand’s pioneering spirit and constant innovation. One of the highlights of this celebration is the collaboration with renowned music collective, 88rising. The pop-up will feature an exclusive display of artist portraits, including iconic figures like Rich Brian, Warren Hue, Spence Lee, and others. These portraits symbolize the fusion of the artists’ roots and modern toughness, perfectly encapsulating G-SHOCK’s legacy. G-SHOCK is proud to break the record for the number of 88rising artists featured in a brand campaign, underscoring the synergy between their artistry and the brand’s essence. Please see below the dates of the S.E.A pop-up tour:- Singapore:  16 – 30 September 2023 @ ION Orchard, Singapore Indonesia:   11 – 22 October 2023 @ Central Park, Jakarta Thailand:     16 – 31 October 2023 @ CENTRALWORLD, Bangkok Philippines: 13 – 20 October 2023 @ BGC High Street, Manila Malaysia:    23 – 29 October 2023 @ Pavilion, Kuala Lumpur