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 Toshiba TV, one of the world’s famous television (TV) brands introduces its first ever OLED 4K TV X9900L in Malaysia, available now in authorised retail and online stores. The Toshiba TV X9900L is a 65” TV that features Toshiba’s revolutionary REGZA Engine OLED, a 120Hz refresh rate, and rich high-fidelity sounds for the ultimate viewing and gaming experience.

Expertly fine-tuned in Japan and powered by the REGZA Engine OLED – Toshiba TV’s signature core processor and AI revolutionary engine, the TV boasts the highest specifications with a lightning-fast 120Hz refresh rate, delivering seamless, smooth, unparalleled power and performance that is capable of precise picture analysis with optimization trained and tuned by picture professionals to deliver breathtaking visuals. 

Equipped with the remarkable self-luminous technology and a powerful AI engine, the Toshiba TV X9900L offers excellent contrast, ultimate brightness, accurate colours, perfect black, crystal-clear images with exceptional detail and realistic pictures, making it the ultimate choice for gamers and movie enthusiasts. 

Tatsuhiro Nishioka, the Brand Manager of Toshiba TV Global said, “We are proud to launch Toshiba’s cutting-edge OLED 4K TV X9900L in Malaysia, featuring our superior REGZA ZR Technology. With our state-of-the-art innovations, customers can expect a transformative viewing experience with the X9900L that will revolutionise gaming experience and show-watching. As the *No. 1 TV brand in Japan, we are committed to providing users worldwide with extremely realistic and immersive entertainment experiences, synonymous with our slogan – ‘Be Real, Be Brilliant’.”

With its four unique features – REGZA Power Audio Extreme, Tru Colour OLED, Perfect Black, and Clearer Motion OLED, this TV offers an exceptional visual and auditory experience that is perfect for movies and gaming. Viewers will get the chance to immerse themselves in a world of lifelike colours, crystal-clear sound, unforgettable bass impact, and seamless motion, all from the comfort of their homes.

Immersive Surround Audio Powerhouse

Experience new heights of audio excellence inspired by real-life cinema theatre powered by REGZA Power Audio Extreme, combined with Tru Bass Processor, Tru Screen Sound and REGZA 3.1.2 surround for unbeatable sound delivered through 113W total speaker power from 8-way speakers and 25W BAZOOKA Bass Woofer. The X9900L mastered the psychoacoustics of sound, harmonising frequencies, adding the advanced technology of DTS HD, Dolby Atmos and Hi-Res audio to produce theatre-like, cinematic 360 surround high-fidelity sound quality and the exceptional reproduction of the original sound.

Additionally with Real Sound Adjuster and Room Acoustic Optimiser, you can enjoy audio that is not only rich and dynamic, but also perfectly balanced, providing an unparalleled listening experience that brings your favourite music, movies, and games to life like never before. 

Natural Reality, Accurate Theater-Level Viewing

Four times the resolution of Full HD and four times the detail, enjoy uncompromisingly crisp, clear, professional theatre-quality pictures from the X9900L thanks to the OLED 4K powered by the self-luminous technology from REGZA engine. The TV has 8 million self-luminous pixels to produce perfect black, ultimate brightness, accurate colours, realistic pictures and naturally-vivid colours to life.

As for avid gamers, adrenaline chasers and sports lovers, tune in to Sports Mode backed by Ultimate Motion 120Hz where it analyses motion and smoothens face-paced scenes offering clear, smooth and fluid viewing. 

Cinematic Theatre Experience at Home

Indulge in a true theatre-like experience with the latest advanced features that deliver cinematic quality to the visuals. The IMAX Enhanced guarantees cinema-quality picture and sound by reproducing the immersive cinematic experience of an IMAX theatre at home, while HDR10+ accurately reproduces the highlights and shadows of movies at a theatre-level accuracy.

Furthermore, The TV is packed with smart features such as the Dolby Vision IQ that enhances cinema experience at home by using metadata and Toshiba TV’s intelligent ambient light sensing technology to ensure the consistent and optimised picture quality. 

Feature-rich with Crisp Visuals

Besides its proprietary features, Toshiba’s OLED 4K TV X9900L is also a smart TV where customers may stream movies, music, games, and photos to the television right from their iPhone, iPad, or Mac via the Apple Airplay function. 

With support for AMD Freesync Premium, gamers can enjoy dynamic refresh rates and low framerate compensation, ensuring a fluid, tear-free, and stutter-free gaming experience. Plus, the TV’s Auto Low Latency Mode (ALLM) automatically detects and switches the input mode which means gamers don’t have to worry about any delays when gaming – this TV truly takes the gaming experience to the next level!

Experience Comfort and Clarity

With Eye Care OLED and Tru Wide Viewing Angles, customers can enjoy a TV that prioritises their health and comfort. Eye Care OLED helps reduce eye strain and fatigue, while Tru Wide Viewing Angles ensures a consistent and clear picture quality from any position in the room. Whether you’re watching alone or with friends and family, this TV will deliver a comfortable and enjoyable superior viewing experience.

Toshiba TV X9900L is now available in authorised retail stores and official e-stores at a recommended retail price of RM15,999. This stunning, feature-rich TV is now available for pre-order with a special Raya price of RM10,999! As a special bonus, those who pre-order from authorized retail stores will receive an exclusive complimentary TNG E-Voucher worth RM700, valid until April 30. Toshiba TV X9900L is the best of Japanese technology, a true must-have for anyone who demands the best in visual and sound quality. Pre-order the X9900L today and take advantage of this limited-time Raya offer!

To find out more information about Toshiba TV by visiting Toshiba TV Malaysia’s official website at or their official Facebook page for more products and promo details. Also, stay tuned to their Instagram account @toshibatvmalaysia, and their official YouTube and TikTok accounts for the latest product information.