Sony announced a limited-edition collaboration with Hello Kitty, one of Sanrio’s most beloved characters. Available exclusively through Sony Store and Sony Store Online, the special collection combines selected Sony products with exclusive Hello Kitty collaboration merchandise.
This limited-edition collaboration is available with the flagship WH-1000XM6 and includes exclusive Hello Kitty merchandise, designed specifically for Sony Store customers. Pre-orders for the WH-1000XM6 will begin on 6 October 2026, with stocks expected to be available for collection by the end of October at the following locations:
Retail shops
Sony Store BBCC at Lalaport BBCC
L2-12A, Level 2, Mitsui Shopping
Park LaLaport Bukit Bintang,
2, Jln Hang Tuah,
Kuala Lumpur City Centre,
55100 Kuala Lumpur, Malaysia
Sony Store, The Curve
No. 147A, 1st Floor, The Curve
Shopping Mall, 6, Jln PJU 7/3,
Mutiara Damansara,
47800 Petaling Jaya,
Selangor, Malaysia
Sony Store, IOI City Mall
L2-10, Second Floor, IOI City Mall,
Lebuh IRC, IOI Resort City,
2502, Putrajaya, Sepang,
Selangor, Malaysia
Online
The Sony Store exclusive collaboration goods have been thoughtfully designed to combine practicality with everyday style. Created to complement Sony products, these exclusive items incorporate Hello Kitty’s signature charm, bringing a touch of joy and personality to daily outings and music experiences.
WH-1000XM6
Building on the celebrated legacy of the 1000X series, Sony’s flagship WH-1000XM6 combines premium sound with next-generation noise cancellation in a seamless design, creating an immersive sanctuary of silence. Precision-engineered sound brings every note to life, delivering rich, detailed sound with remarkable clarity and depth.
Hello Kitty Collaboration Model Set
The WH-1000XM6 with original Hello Kitty pouch and tote bag
Available in limited quantity, this collaboration package, includes WH-1000XM6, along with a Sony Store exclusive original Hello Kitty pouch (carrying case) for storing your device and personal belongings, and a Hello Kitty tote bag for everyday use.
The design incorporates Hello Kitty’s charming world into Sony’s signature premium and simple headphone design. It allows users to enjoy Hello Kitty’s appeal not only while listening to music but also when carrying the product throughout their day.
For more information, please visit: WH-1000XM6: https://store.sony.com.my/products/wh-1000xm6-sanrio?variant=67644215099426
