A refrigerator has long been a staple in every household, but today, it plays an even more essential role as Malaysians increasingly embrace home cooking and smarter food management. Responding to this shift, PRISM+ has unveiled its latest refrigerator lineup—the PureFresh TMF Series—designed to combine affordability, efficiency, and modern convenience.
Positioned as the brand’s most budget-friendly range to date, the series starts from just RM929, making premium cooling technology more accessible to a wider range of households. The lineup includes three models—TMF 250, TMF 310, and TMF 430—each offering generous storage capacities tailored to different living needs.
Finished in sleek Inox and Black Inox, the refrigerators feature a contemporary anti-fingerprint design that blends seamlessly into modern kitchens while remaining practical for everyday use.
Built for Everyday Living
As festive seasons such as Hari Raya, Chinese New Year, and Deepavali continue to drive bulk grocery shopping and meal preparation, the need for a dependable refrigerator has become more important than ever.
The PureFresh TMF Series addresses this with features designed to preserve freshness while reducing food waste. At its core is an inverter compressor, delivering energy-efficient cooling with quieter operation—ideal for busy households.
Each model is also equipped with a 5-Star Energy Rating, ensuring consistent cooling performance while helping to keep electricity consumption in check. Complementing this is the use of eco-friendly R600a refrigerant, aligning with the growing demand for sustainable home appliances.
Smarter Cooling, Less Hassle
Designed with convenience in mind, the series includes No Frost technology, eliminating the need for manual defrosting by preventing ice build-up.
A Multi-Zone Cooling system ensures even temperature distribution across compartments, keeping everything from fresh produce to leftovers in optimal condition. Meanwhile, an integrated anti-odour system helps maintain a clean and hygienic interior—particularly useful for households storing a variety of dishes.
Energy-efficient LED lighting further enhances usability, providing clear visibility so items can be easily located inside the refrigerator.
Designed for Long-Term Value
Beyond everyday functionality, the PureFresh TMF Series is built with durability in mind. Each unit comes with a two-year general warranty, alongside a 12-year warranty on the compressor, offering added peace of mind for long-term use.
According to Eric Kam, Country Director of PRISM+ Malaysia, the goal is to eliminate the traditional trade-off between cost and performance.
“Malaysian households shouldn’t have to choose between strong performance, low running costs, and affordability. With the PureFresh TMF Series, we’re delivering energy-efficient cooling, thoughtful features, and long-term reliability at a price point that’s genuinely accessible.”
Availability
The PRISM+ PureFresh TMF Series will be available in Malaysia starting 24 April 2026, from 8pm onwards, via the PRISM+ official website, Shopee, and selected retail outlets nationwide.
