Just in time for Hari Raya Aidilfitri, global audio innovator Sonos has unveiled two new additions to its speaker lineup — the Sonos Play and Sonos Era 100 SL, both set to launch in Malaysia on 7 April 2026.
Designed to bring powerful, room-filling sound into modern homes, the two speakers offer Malaysians a seamless way to start or expand their Sonos audio ecosystem — perfect for festive gatherings, family entertainment and music-filled celebrations during the Raya season.
The new speakers reflect Sonos’ core philosophy of creating products that work effortlessly together rather than replacing one another.
“Much of consumer technology promises innovation, yet too often delivers isolation,” said Tom Conrad, Chief Executive Officer of Sonos. “New devices frequently replace old ones instead of building on what already works. At Sonos, we believe great sound should evolve and improve with every addition. Sonos Play and Era 100 SL demonstrate exactly what our system is designed to do — deliver powerful sound while remaining simple and intuitive.”
Sonos Play: Versatile Sound for Home and Beyond
Leading the new lineup is the Sonos Play, a highly versatile speaker designed for both indoor listening and outdoor adventures.
Delivering rich stereo sound, the Sonos Play integrates seamlessly into the Sonos ecosystem through WiFi connectivity, allowing users to group speakers across rooms or pair them for an immersive stereo experience. A dedicated charging base ensures the speaker remains anchored at home while always ready for use.
Portability is a key highlight. With 24 hours of battery life, a removable utility loop for easy carrying, and an IP67 waterproof rating, the Sonos Play is designed for listening anywhere — from living rooms to backyard gatherings or even outdoor picnics.
One of the most exciting features is the ability to connect multiple speakers via Bluetooth when away from home. Users can connect the Sonos Play to their phone and synchronise additional Sonos speakers such as the Move 2 simply by pressing and holding the Play/Pause button.
The speaker also features Automatic Trueplay™ tuning, a technology that intelligently adjusts audio output depending on the environment to ensure optimal sound quality wherever it is used.
Built with sustainability in mind, the Sonos Play includes optimised power management and a replaceable battery, supporting long-term use and reducing electronic waste.
Control is equally seamless, with support for voice assistants, Spotify Connect, Apple AirPlay 2, and the Sonos mobile app, allowing users to manage music, devices and rooms in one unified system.
Era 100 SL: A Simple Entry into the Sonos Ecosystem
For those seeking a more straightforward introduction to Sonos, the Era 100 SL offers a simplified yet powerful listening experience.
Featuring a microphone-free design, the speaker prioritises privacy while still delivering rich, room-filling sound. It connects effortlessly via WiFi and can easily expand into a larger Sonos setup over time.
Users can pair two Era 100 SL speakers for stereo sound or incorporate them into a home theatre system, creating a dynamic audio environment for music, television and movies.
“We believe the first speaker someone brings into their home should feel complete on its own, but also become even better as their system grows,” said Chris Kallai, Vice President of Product Creation at Sonos. “Sonos Play and Era 100 SL offer two distinct ways for users to shape their listening experience while keeping the system flexible for future expansion.”
Built for a Connected Entertainment Experience
Both speakers provide access to more than 100 streaming services, allowing users to enjoy music, podcasts, TV and movies across different rooms and devices.
Whether listening through WiFi or Bluetooth, indoors or outdoors, the Sonos ecosystem ensures that entertainment flows effortlessly throughout the home — making it ideal for festive occasions when families and friends gather together.
The speakers have also been carefully tuned with insights from the Sonos Soundboard, a panel of leading music and film professionals, ensuring audio performance that stays true to the artist’s original vision.
The Sonos Play will retail at RM1,899, while the Era 100 SL will be available for RM1,199.
Both models are now available for pre-order at tcacoustic.asia, the Sonos Concept Store at The Starhill, the Sonos Malaysia Official Store on Lazada, and selected retail partners.
They will officially go on sale in Malaysia starting 7 April 2026.
Exclusive Raya Promotions for Malaysian Consumers
In conjunction with the upcoming festive season, TC Acoustic is also introducing special Hari Raya promotions from 13 to 22 March 2026, offering discounts on selected Sonos and Bowers & Wilkins products.
The promotion provides Malaysians an opportunity to upgrade their home entertainment systems ahead of festive gatherings, whether for playing Raya classics during open houses or enjoying movies with family after a celebratory meal.
Discounted products include the Sonos Arc Ultra, Sonos Era 100, Sonos Beam, Sonos Sub Mini, and the portable Sonos Roam 2, alongside premium headphones from Bowers & Wilkins.
The promotions are available via tcacoustic.asia, the Sonos Concept Store at The Starhill, and authorised retailers including Harvey Norman, Thundermatch, Flash Gadget, PC Image, and Urban Republic.
For more details on Sonos products and festive promotions, visit tcacoustic.asia or follow @tcacoustic on Instagram.
