London-based technology company Nothing has last night unveiled Phone (4a) in pink, the first time this vibrant colourway has been introduced across its product portfolio.

To Nothing, pink is not just another colourway. It is a nod to tech that’s expressive and optimistic, rather than neutral. It’s a recognition of the role that art, music, fashion and pop culture play in inspiring our design language.

To mark the launch of the pink colourway, Nothing has launched several cheeky activities across London including:

• Disruptive graffiti across our flyposters in central London featuring cultural references relating to the colour pink
• Pink graffiti takeover of the Nothing Store Soho window

Lucy Birley, Colour Material Finish Design Lead at Nothing, discussed the inspiration behind pink, noting “there’s a lot of amazing old tech references that we go back to very often.” Birely explains “pink is actually just desaturated red” and “when we put the tint inside the transparency, because of how the light interacts with the resin underneath you get this incredible sense of depth which makes our products look really lively and we do have all of this detail under the transparency, so it’s really nice to celebrate that.”

Tune in to nothing.tech on Thursday 5 March at 10:30 AM GMT to find out all details about Nothing Phone (4a). Nothing Event: Built Different will be livestreamed from Central Saint Martins, London, UK.