
As parents grow more mindful of how their children use digital devices, safe audio has quickly become one of the most important considerations. To support healthier listening habits, myFirst is shining a spotlight on its BC Wireless audio range this 12.12, making the popular kid friendly headphones available in a flash sale for the very first time.
The BC Wireless Lite and BC Wireless use open ear and bone conduction technology, allowing children to enjoy audio clearly while staying aware of their surroundings. With lightweight frames, volume limits and a comfortable fit made for young users, both headphones have become key products within myFirst’s growing audio category. They support learning, entertainment and everyday use without compromising safety or awareness.
“Incorporating healthier listening habits is just as important as managing screen time,” said G-Jay Yong, CEO and Founder of myFirst. “The BC Wireless series was built to give kids an open ear audio experience that keeps them safe, comfortable and aware. Including it in our 12.12 deals gives even more families the chance to adopt safe audio into their child’s tech routine.”
To complement the focus on safe listening, myFirst is also expanding its 12.12 promotions across the full product range, from communication tools to creative devices, ensuring families can access meaningful, child friendly tech at a more accessible price point.

12.12 Flash Deals with Kid Friendly Audio at the Forefront
Only 10 units per item. Grab your favourites from just RM12
myFirst Headphones BC Wireless Lite (U.P. RM269)
myFirst Headphones BC Wireless (U.P. RM319)
myFirst Camera Insta 2 (U.P. RM399)
This is the first time the BC Wireless Lite and BC Wireless are included in a major flash sale, giving families access to safer, open ear audio at an exceptional entry price. Camera Insta 2 also returns after selling out in minutes during the 11.11 promotion.

RM122 Deal: Big favourites at a small price
Limited to 10 units each: Now available for RM 122 for a limited time only.
myFirst Fone R1s (U.P. RM899)
Camera Insta Wi (U.P. RM499)
The myFirst Fone R1s is a kid friendly smartwatch phone and the successor to the first generation Fone R1, offering real time GPS, calls and class mode to support safe everyday communication. The Camera Insta Wi features a 12MP lens with instant thermal printing and WiFi sharing, perfect for young creators who enjoy capturing and printing their own moments.
Ideal for families upgrading communication tools or introducing creativity in a safe and guided way.

Bigger Bundles and Storewide Savings
Families can also enjoy greater value with the Buy 2 Smartwatches offer, where pairing models like the myFirst Fone S4, S3, R1c or R2 gives up to 40 percent off. As the brand’s flagship and most popular product line, the myFirst Fone series remains a top choice among parents looking for a safer alternative to smartphones.
The bundle is especially popular for siblings or cousins, allowing kids to stay connected with each other while giving parents a single, easy way to manage settings through the myFirst Circle app. It is a practical option for families planning matching gifts or introducing safe communication tools to more than one child at the same time.

Beyond the bundles, a storewide 20 percent discount applies across the rest of the myFirst catalogue, including sketchpads, cameras, headphones and smartwatch phones.
12.12 Deals Across All Platforms
All 12.12 promotions will be available on Shopee and Lazada from 11 December at 8 pm until 14 December, with the same offers extended on the official myFirst website from 11 to 15 December. Families can shop the RM12 and RM122 flash deals, smartwatch bundles and store wide discounts across all platforms while stocks last.






