Samsung Malaysia Electronics and Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, today announced the launch of Samsung Super Big TVs featuring Dolby Atmos® to curate an elevated home entertainment experience. These new products pair Samsung’s largest and most advanced screens with the multidimensional sound of Dolby Atmos. Designed to transport consumers into next level entertainment, this collaboration highlights how Samsung’s visual innovations work in harmony with Dolby Atmos to deliver truly cinematic experiences in the comfort of the home.

The showcase demonstrates how supersized viewing, intelligent picture processing and premium audio with Dolby Atmos come together to redefine the modern living room. 

At the showcase, Calvert Yap, Head on Division for AV/TV said “Samsung is committed to delivering entertainment experiences that feel exceptional from the moment the screen comes to life. This showcase demonstrates how our large screen innovations and Dolby Atmos can enrich home viewing with greater immersion, realism and emotional impact. As demand for supersized TVs continues to grow in Malaysia, we want consumers to experience firsthand the difference that powerful picture quality and multidimensional sound can make.”

 

A New Benchmark for Big Screen Immersion

The hero of the showcase, the Samsung 115-inch, sits at the forefront of Samsung’s expanded Super Large Screen lineup. Equipped with Supersize Picture Enhancer for precise image optimisation across its vast 115-inch display, and Quantum Mini LED Pro for exceptional brightness and contrast, the screen ensures deep blacks, vivid colours and remarkable clarity in every scene.

Its Glare Free technology maintains visual comfort even in bright or sunlit spaces, creating a superb viewing experience at any hour. When paired with the Samsung HW Q990F soundbar, the 115QN90F delivers a cinematic, room filling performance that demonstrates how visuals and audio can work in perfect synchrony.

Dolby Atmos Adds a New Dimension to Entertainment

Dolby Atmos enhances entertainment on Samsung TVs by revealing more depth, clarity and detail, allowing audiences to experience sound moving around them elevating movies, gaming and music for Malaysian customers.

Ashim Mathur, Vice President, APAC Marketing, Dolby Laboratories, mentioned “We are thrilled to be working with Samsung to bring the Dolby Atmos immersive experience to more people in Malaysia through the Samsung Super Big TVs. Customers will connect more deeply with their favourite entertainment when experiencing it in Dolby Atmos as the sound will come alive with more layers and sharper details.”

With leading streaming services such as Disney Plus Hotstar, Netflix, Apple TV and HBO Max offering content in Dolby Atmos, consumers can instantly enjoy the benefits of immersive sound on Samsung screens and soundbars.

By pairing supersized visual performance with Dolby Atmos multidimensional sound, Samsung is demonstrating how modern screens can transform the way Malaysians enjoy stories, music and games. This showcase marks the beginning of an exciting chapter that places immersive, high-quality entertainment at the heart of the home.

For more information, please visit: https://news.samsung.com/my/