Over 150 realme fans, brimming with excitement, walked home with smiles after an unforgettable night at the Demon Slayer: Infinite Castle movie premiere — a special 7th anniversary Fan Festival celebration hosted by realme Malaysia on 13 August 2025. The exclusive screening not only brought together anime lovers and tech enthusiasts under one roof, but also marked the launch of realme’s Real Friends Club, a new community programme designed to reward and connect realme’s most loyal supporters.
As part of the Real Friends Club, members will enjoy:
✅Beta testing privileges for upcoming realme smartphones before public release.
✅Invitations to future product launch events.
✅Priority access to the latest realmeow collection — realme’s beloved mascot, now expanded into collectible figurines and lifestyle merchandise.
✅Annual gatherings with realme’s top leadership, offering fans a direct voice in the brand’s journey.
In line with the launch of the Real Friends Club, realme is also calling for new phone insider recruitment for its upcoming Number Series, inviting fans with a passion for technology, design, and user experience to join an exclusive test and feedback programme.
Free to Be Real
On every 28 August realme celebrates its anniversary with a Fan Festival. For this year’s Fan Festival, realme rolls out a ‘Free to be Real’ campaign, championing the community to embrace life and live to the fullest. Centering the ‘Free to be Real’ campaign is a Limited realmeow 300M Commemorative Edition, a fluffy, adorable collectible that catches all of our attention. 
In addition to the limited-edition realmeow, realme Malaysia will be offering nationwide exclusive promotions for realme fans to bring home their long-awaited devices. Stay tuned to realme’s Facebook page for updates on the Real Friends Club sign-up details, insider recruitment opportunities and 828 promotion.
Celebrating 300M Milestone
Since its inception in 2018, realme has strategically placed young users at its core, aspiring to be the leading tech populariser for the young generation. As realme approaches its 7th anniversary, the brand proudly announces a significant milestone—surpassing 300 million global users, as verified by Counterpoint.
After achieving 100 million users in 2021 and 200 million in 2023, realme continues to embody its spirit of Make it real, solidifying its position as one of the fastest-growing smartphone brands.
From pioneering powerful camera systems and trendsetting designs, to fostering creative collaborations and gaming optimisations, realme’s mission goes beyond smartphones — it’s about creating a lifestyle where technology empowers individuality and connection. The launch of the Real Friends Club marks the next chapter in that mission, ensuring fans remain at the heart of realme’s evolution.
