Midea, a global leader in smart home appliances, has once again set the benchmark for innovation with the preview of its 2025/2026 product lineup at the Genting International Convention Centre. This exclusive preview highlights Midea’s unwavering commitment to making smart, energy-efficient, and user-friendly home appliances accessible to all. By integrating Artificial Intelligence (AI), Internet of Things (IoT), and energy-saving technologies, Midea is redefining modern living for Malaysian households.
Pioneering Innovation in Smart and Sustainable Home Appliances
As consumers shift towards more sustainable and technology-driven lifestyles, Midea continues to lead the industry with state-of-the-art home solutions. The latest product range is designed to address two key concerns for homeowners—rising electricity costs and the need for seamless smart home integration.
One of the major highlights of the new lineup is energy efficiency. As electricity prices continue to soar, Malaysians are actively seeking ways to reduce their household energy consumption. Midea has responded by ensuring that over 34 air-conditioner models and 13 refrigerators are Sustainable Energy Development Authority (SEDA) certified, with a 4-star rating or higher. These products offer consumers significant energy savings, making smart living both cost-effective and environmentally friendly. Additionally, Midea has seen a growing demand for inverter air-conditioners, with energy-saving models now accounting for over 40% of total sales.
Beyond efficiency, intelligent home integration is becoming a crucial factor for modern homeowners. Recognizing this trend, Midea has introduced AI-powered appliances equipped with RFID and Wi-Fi connectivity, allowing users to control their devices remotely via the SmartHome App. This level of automation and convenience ensures that consumers can adjust their home settings from anywhere, making life simpler and more intuitive.
Midea’s Continued Market Growth and Expansion in Malaysia
Midea’s commitment to innovation, affordability, and quality has propelled its rapid growth in Malaysia. Over the past five years, the company has achieved an impressive 20% compound annual growth rate (CAGR), with the air-conditioner segment alone recording over 30% year-on-year (YoY) growth. With this momentum, Midea Malaysia is now setting its sights on breaking RM1 billion in annual sales by 2025, aiming for double-digit growth in the coming years.
To support this ambitious goal, Midea is expanding its retail presence nationwide. Over
the next two years, the company will upgrade more than 50 Midea Brand Stores across Malaysia, enhancing the customer experience with modern, interactive, and consumer-friendly shopping environments. Additionally, Midea is strengthening its presence through a nationwide network of over 1,000 dealers, ensuring that its smart home solutions remain easily accessible.
Midea is also revolutionizing the shopping experience by launching one-stop experiential centers designed to provide expert consultations, professional technical support, and hands-on product demonstrations. This strategic move underscores the company’s dedication to not just selling appliances, but also educating consumers on how smart technology can enhance their daily lives.
The Next Era of Smart Living: AI and IoT at the Core
Midea’s vision for the future revolves around intelligent living powered by AI and IoT. By integrating Big Data, AI, and Cloud Computing into its appliances, Midea is creating a fully connected smart home ecosystem. The SmartHome App allows homeowners to control and monitor their appliances remotely, providing a more convenient and energy-efficient way of managing daily tasks. Whether adjusting air-conditioning temperatures, preheating ovens, or optimizing refrigerator settings, Midea is making effortless home automation a reality.
Exciting Hari Raya Promo: Up to RM500 in Touch ‘n Go Rebates
In celebration of the upcoming Hari Raya Aidilfitri, Midea is rewarding its customers with Touch ‘n Go eWallet rebates worth up to RM500, starting 16 March 2025. This limited-time promotion allows Malaysian households to enjoy greater savings while upgrading to the latest energy-efficient appliances.
As Midea continues to transform the way Malaysians experience smart home living, the official launch of its 2025/2026 product lineup will take place in the coming months. Consumers can expect a range of state-of-the-art, sustainable, and AI-driven appliances designed to make everyday life more seamless, efficient, and connected.
For the latest updates, visit www.midea.com.my and follow Midea Malaysia on Facebook, Instagram, and TikTok (@mideamalaysia).
