Global technology brand HONOR and exclusive lifestyle brand Porsche Design are set to redefine the premium smartphone experience with their latest collaboration, the PORSCHE DESIGN HONOR Magic7 RSR. Born from a joint pursuit of innovation, this cross-industry partnership brings together exceptional performance with timeless luxury design, creating a special-edition smartphone that meets the needs of modern users who value superior performance, dynamic photography, and functional cutting-edge design.

Boasting state-of-the-art technology, the PORSCHE DESIGN HONOR Magic7 RSR represents a significant leap in AI-enabled smartphone innovation. From enhancing imaging and display quality to optimising system interactions and performance, the device seamlessly integrates AI to deliver a personalised and adaptive smart platform, revolutionising the user experience.

Redefining Sporty Elegance with Porsche Sports Car Inspired Design

The PORSCHE DESIGN HONOR Magic7 RSR seamlessly blends Porsche Design’s iconic sporty aesthetics with exceptional quality. The device incorporates the HONOR Magic flagship’s symmetrical camera module while integrating the latest sports car design trends, a celebration of superior dynamics and elegance. This fusion of innovation and heritage creates a unique charm, with a powerful design highlighted by a distinctive central ridge reminiscent of sleek hood lines featured on many Porsche sports cars. This feature enhances both visual appeal and ergonomics, providing a comfortable and secure grip.

The phone also features a hexagonal camera module inspired by the sports car’s high-performance components and echoing Porsche Taycan Turbo S’s aerodynamic aesthetics. The symmetrical arrangement of its four imaging units consisting of three cameras and one graphic element resembles sports car headlights, protected by 3D glass that mirrors Porsche’s windshield curves. This results in a smooth, refined surface like that of a sports car on the PORSCHE DESIGN HONOR Magic7 RSR, delivering a rich visual and tactile experience.

Leveraging Cross-industry Innovation for Periscope Telephoto Photography 

The PORSCHE DESIGN HONOR Magic7 RSR will feature a more advanced camera, exceling in photography performance thanks to a remarkable periscope camera with a dual electromagnetic focus motor for class-leading focusing. Its industry-leading aperture size will capture more light and detail in shots. Besides camera, the PORSCHE DESIGN HONOR Magic7 RSR also boasts significant hardware and software upgrades. Running on the cutting-edge MagicOS 9.0 operating system, this phone is equipped with intelligent features designed to meet a wide range of user needs, from everyday smartphone tasks, entertainment, communication, photo editing, and professional tasks. 

Stay tune to witness the launch of the PORSCHE DESIGN HONOR Magic7 RSR, along with the HONOR Magic7 Pro, livestreamed on HONOR Malaysia official Facebook page at 2PM, 9 January 2025.  

For more information on the PORSCHE DESIGN HONOR Magic7 RSR, please visit HONOR Malaysia’s Facebook or HONOR official website at https://www.honor.com/my/.