Samsung Electronics has held its ground as the leader in the global soundbar market for ten consecutive years, from 2014 to 2023, according to the annual report from FutureSource Consulting. The latest data, released on February 28, highlights Samsung’s continuous market leadership, with a 20.3% market share and an 18.8% contribution to the industry’s sales volume in 2023 .

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony and SpaceFit Sound have revolutionized the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognized by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Q-Symphony feature. Powered by AI, the device analyzes and synchronizes voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro for customized audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information on Q-series soundbar, visit: https://www.samsung.com/my/audio-devices/q-series-soundbar/ 

To learn more, visit: https://www.samsung.com.my