Celebrating their shared love of “the universal language” – music, these two brands are working together again to present you with the second collaboration model, DW-5600AL24. This collaboration takes us back to the nostalgia of the 1970s to early 1990s, putting together the iconic at time – G-SHOCK’s DW-5600 (released in the 1980s) and cassette tapes for music. AGAINST LAB., being deeply influenced by the hip-hop genre, infuses the design with cassette tape elements, such as typewriter fonts reminiscent of label stickers and tape reels, blending seamlessly with the retro aesthetic of the DW-5600.

The new DW-5600AL24 inherits the square face of the original G-SHOCK, similar in appearance to a cassette tape. It features neon colour circular elements on a matte white base and a soundwave LED backlight for an additional playful touch. Releasing soon on the 25th of May 2024, it will be available at the G-SHOCK X AGAINST LAB. “The Universal Language” Pop-up store, and later on the CASIO Malaysia official website and Lazada store, the AGAINST LAB. webstore, G-SHOCK stores, selected key dealer stores, and Atmos KL, retailing at RM595.

G-SHOCK X AGAINST LAB. ‘THE UNIVERSAL LANGUAGE’ POP-UP STORE

Alongside of this collaboration, the two brands are launching “The Universal Language” pop-up store for 10-days from 25th May 2024 to 3rd of June 2024 at 34, Lorong 1/77A, Pudu. The space will be decorated with a retro record shop concept, inviting G-SHOCK and AGAINST LAB. fans to experience an authentic ambience with old-school cassette players and radios. Get a chance to hold the vintage audio equipment and immerse yourself in the music experience of the old days with mixtapes and radio and the world of G-SHOCK X AGAINST LAB.  

At this pop-up store, you’ll be able to explore the new DW-5600AL24 and the G-SHOCK Iconic Style Collections. Every purchase of the new DW-5600AL24 at the pop-up store or the AGAINST LAB. webstore will come with “The Universal Language Beat Tape” by FRANCO.$. Additionally, the first 8 customers who spend RM1,500 or more on a single receipt will receive a customized acrylic box case engineered by Lucentcase.