THE DEBUT OF HUAWEI PURA 70 SERIES: A NEW-GENERATION FLAGSHIP PIONEER IN PHOTOGRAPHY AND AESTHETICS

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 Huawei made a surprise announcement on the availability of the HUAWEI Pura 70 Series on HUAWEI’s Official Website. The HUAWEI Pura 70 Series recently made headlines in China when they officially started selling the HUAWEI Pura 70, Pura 70 Pro, Pura 70 Pro+ and Pura 70 Ultra. 


The latest devices from the rebranded P series represent a blend of innovation and sophistication, offering users a seamless experience with exceptional performance and sleek design. According to the Huawei Official Website, the HUAWEI Pura 70 series will be available for pre-orders starting now till 24 May 2024. Don’t miss out on this chance to be one of the first to experience the Huawei Pura 70 series!

Huawei Malaysia will be introducing three HUAWEI Pura 70 series products: HUAWEI Pura 70, HUAWEI Pura 70 Pro, and HUAWEI Pura 70 Ultra, each designed to cater to the diverse needs and preferences of modern smartphone users. The HUAWEI Pura 70 series presents a captivating blend of artistry and innovation across its three distinct models. 

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The HUAWEI Pura 70 in Malaysia offers a stunning array of features, available in three colours – pink, white, and black – the HUAWEI Pura 70 Pro comes in classic white and black variants, while the HUAWEI Pura 70 Ultra comes in green, brown, and black. 


The Huawei Pura 70 series is available for pre-order on Huawei’s Official Website and selected Huawei Experience Stores. Complimentary gifts over RM2,000 are up for grabs when you pre-order the HUAWEI Pura 70 series starting 2 May 2024 until 24 May 2024. Take advantage of these exclusive offers to secure your device and unlock over RM500 in savings. Enjoy a range of exceptional deals, including gym memberships, complimentary coffee, movie tickets, and more from renowned brands like AirAsia, Dadi Cinema, Ogawa, among others. 

Huawei is also offering exclusive trade-in rebates for customers who have pre-ordered. Customers can claim their rebate upon making full payment from 25th May – 30th June 2024 at the participating outlets. The rebate details are listed below:

Participating Model

RRP

Rebate Value

Accepted Trade-in Device

Participating Outlets

HUAWEI Pura 70

RM 3,699

RM 300

ANY previously owned HUAWEI smartphone models*

Participating HUAWEI Experience Stores and Urban Republic

HUAWEI Pura 70 Pro

RM 4,899

RM 500

HUAWEI Pura Ultra

RM 6,599

Some of the key highlights of HUAWEI Pura 70 Series are:

1. Revolutionary Imaging Technology: Explore the Unseen Wonders

The HUAWEI Pura 70 Series is equipped with a new generation of Ultra Lighting camera system, combined with the industry’s first HUAWEI XD Motion Engine, it can activate the Ultra Speed Snapshot feature and easily capture fast moments. 


HUAWEI Pura 70 Ultra is also equipped with the industry’s first Ultra Lighting Pop-out Camera, featuring an original retractable camera structure; achieving a thin one-inch image sensor and a large aperture in a compact body, bringing a revolutionary imaging system.


Both HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra feature the new Ultra Lighting Macro Telephoto Camera, producing clear images from distant buildings to close details. Thanks to its periscope telephoto aperture of F2.1, it offers superb light-gathering ability and better telephoto image quality, achieving full focal HD photography across the entire focal length.


2. New & Original Aesthetic Design: Leading the Fashion Trend

The HUAWEI Pura 70 Series sets new standards for elegance and craftsmanship, embodying high-end, ultimate, minimalist and pure design philosophies. 


Visually, the design evolves from traditional geometric patterns by integrating geometric lines with image modules to outline its unique Forward Symbol Design. The HUAWEI Pura 70 Ultra is also adorned with an exclusive XMAGE label, epitomising the spirit of artistic mastery. 


The distinctive Ultra Lighting Pop-out Camera lens of HUAWEI Pura 70 Ultra is also accented with a unique red ring, enhancing the photography experience with a touch of novelty, showcasing the artistry and prowess of imaging.


3. Made to Last: Making Impossible Possible

The HUAWEI Pura 70 and HUAWEI Pura 70 Pro are engineered with the Super Durable Kunlun Glass, now more resistant to falls. The second generation of Kunlun Glass improves the outer screen’ resistance against deforming or cracking when squeezed by external forces.


The HUAWEI Pura 70 Ultra, on the other hand, is stronger than ever with the Crystal Armor Kunlun Glass, merging Super Durable Kunlun Glass with Crystal Armor scratch-resistant technology. It further improves the wear, drop and scratch resistance of the outer screen. 

Those who are interested in previewing the latest HUAWEI Pura 70 Series, can visit selected HUAWEI Experience Stores to have an exclusive preview of the HUAWEI Pura 70 Series. To book your slots for the preview, you may register through the link here


For more information, latest updates or promotions about Huawei’s latest products, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram