Hisense, a leading global brand in consumer electronics and home appliances, successfully held its 2026 ASEAN Partner Conference in Kuala Lumpur, Malaysia from March 31 to April 1. With the theme ‘Innovating a Brighter Life, Win-win for Future’, the event showcased Hisense’s fruitful achievements in the ASEAN market and mapped out a strategic road map for high-quality development with local partners, consolidating synergy for its next-phase growth in the region.
The conference kicked off with a rich on-site experience and diversified product display, building four core thematic exhibition zones tailored to consumer and commercial demands–the Technology Life Zone, the Health Life Zone, the Art Life Zone and the Business Zone. On full display were a wide range of Hisense’s flagship core products, including the 116-inch UX RGB MiniLED TV, Air Conditioner U8 and RQ600 Refrigerator. This exhibition fully highlighted Hisense’s core strengths in cutting-edge technological innovation, independent research and development, and high-end product layout, fully demonstrating the brand’s comprehensive ability to meet the diversified and upgraded consumption needs of ASEAN consumers and commercial clients.
Beyond product displays, the venue also featured two interactive experience zones–the Indoor Golf Interactive Experience Area and the 2026 World Cup Zone, integrating sports vitality and interactive fun into the conference. Mr. Syed Adney, the former Malaysian professional football player, was specially invited to attend the event. He joined Hisense on site to jointly launch the 2026 ASEAN World Cup ESG Plan, and held in-depth exchanges with distinguished guests on key topics including regional sports public welfare practices and industrial social responsibility.
This new ESG initiative builds on Hisense’s consistent commitment to sustainable and socially responsible development in ASEAN over the years. Previously, the brand has rolled out a series of football-themed youth welfare programs across key ASEAN markets, focusing on nurturing grassroots football talent and supporting youth sports development, and donated essential household appliances to local children’s welfare homes to improve the living conditions of vulnerable children in the region.
Since its layout in the ASEAN market, Hisense has achieved steady and high-quality growth with the strong support of local partners. Over the past three years, Hisense maintained a high-speed compound annual growth rate (CAGR) of 18.7%, with Hisense’s brand business grew at a CAGR of 27.4%. Hisense To Consumer (TOC) home appliance segment achieved a year-on-year growth of 19.4%, with the e-commerce channel surging by 46%. A number of high-end products including large-screen TVs and washer-dryer combos have steadily ranked among the top 3 in multiple ASEAN countries. Hisense’s B2B business has also made breakthrough progress, with the successful implementation of key projects such as the Indonesian government’s commercial display project and the Kelin Electrical project.
While advancing its own development, Hisense has driven 29 enterprises to set up layout in Thailand with the landing of the Thailand Industrial Park, boosting the common development of the regional industry and fulfilling the development vision of “taking root and growing into a forest” in ASEAN.
Clara Chang, president of Hisense ASEAN region, delivered a keynote speech titled ‘Firm in Commitment, Forward to Excellence’ at the conference, summarising the core drivers behind the brand’s success in the ASEAN market. She pointed out that Hisense’s steady expansion and market recognition across the region boil down to two core strengths: first, high-standard quality system that continuously fulfills local users’ core demands through cutting-edge technological innovation; second, an unwavering focus on refining user experience at the forefront of all business moves.
“Facing the complex and ever-changing international situation and the continuously evolving market environment, Hisense will place greater emphasis on being customer and user-centric, and deepen the six upgrades of brand, industry, research and production, scenarios and products, services, and digitalisation.” Clara emphasized. Adhering to the concepts of “human-oriented technology” and “ultimate quality”, through implementing the deep-seated strategy of “Local for Local”, in the consumer sector, Hisense will focus on creating three core living scenarios of technology, health, and art, and comprehensively upgrade the user experience; in terms of services, Hisense will adhere to the service principles of “quick, high-quality, and warm”, shifting from passive response services to proactive pre-service, achieving one-stop solutions for users’ problems and fully meeting their explicit demands and potential expectations.
By deepening localisation, upholding sustainable development and fulfilling social responsibility, Hisense plans to bring smarter, healthier and higher-quality life experiences to millions of ASEAN families, and grow alongside local partners for a shared prosperous future in the ASEAN region.
