As conversations around child safety and security grow increasingly urgent, many parents are rethinking how technology can play a positive role in their children’s lives. myFirst, the Singapore-based children’s tech brand trusted by over a million families worldwide, has built a safe, private, and connected ecosystem designed to help kids explore freely while keeping parents reassured.
With families becoming more mindful about how their children use digital devices, myFirst’s products — from smartwatch phones with real-time GPS to cameras and digital sketch pads — make it easier for parents to stay connected and for kids to learn, play, and express themselves safely.
“Every parent wants their child to explore the world with confidence, but also with care,” said G-Jay Yong, CEO and Founder of myFirst. “That’s why we build technology that protects without limiting, and connects without exposing. Our goal is to make tech a positive part of growing up — fun, secure, and full of possibilities. In times like these, safety isn’t just a feature; it’s peace of mind.”
A Trusted Ecosystem, Now Stronger Than Ever
Building on its growing presence in Malaysia, myFirst continues to champion child-friendly technology that blends connection, creativity, and care.
Leading the lineup are the myFirst Fone R1c and myFirst Fone S3, 4G-enabled smartwatch phones made for kids aged five and above. Both models feature real-time GPS tracking, two-way voice and video calls, class mode, and SOS alerts, all managed through the myFirst Circle App. The R1c offers a compact, easy-to-use design for first-time users, while the S3+ features a 1.4-inch retina display, longer battery life, heart rate monitoring, and customizable watch faces — keeping kids connected, active, and safe wherever they go.
For creativity and play, products like the myFirst Headphones BC Wireless Lite and myFirst Camera Insta Wi highlight the brand’s focus on fun and self-expression. The BC Wireless uses bone conduction technology to deliver clear audio without covering the ears, helping kids stay aware of their surroundings while listening and learning. The Insta Wi combines a 12MP camera, instant thermal printing, and WiFi connectivity, allowing kids to snap, print, and share their moments safely within the myFirst Circle app.
Safe, family-first tech made accessible this 11.11
To celebrate 11.11, myFirst is making its safety-driven tech even more accessible for families nationwide with exciting limited-time offers available from 10 November (8 PM) to 14 November.
myFirst Fone R1c (U.P. RM599) — now RM111, limited to the first 11 customers only
myFirst Headphones BC Wireless Lite (U.P. RM269) — only RM11 with purchase of myFirst Fone S3 (U.P. RM799)
myFirst Camera Insta Wi (U.P. RM599) — only RM11 with purchase of myFirst Fone R2 (U.P. RM1,099)
Or grab your favourites from just RM11:
myFirst 3dPen Make (U.P. RM169)
myFirst Camera Insta 2 (U.P. RM399)
myFirst Sketch II (U.P. RM99)
Shoppers can enjoy these 11.11 specials through the official myFirst website, Shopee and Lazada while stocks last.
Empowering young explorers, one safe connection at a time.
The brand’s philosophy is simple: technology should grow with the child, not ahead of them. By introducing real tech in a safe and guided way, myFirst empowers children to explore, learn, and communicate confidently while giving parents the assurance of privacy and control.
At the center of it all is the myFirst Circle App, a private, ad-free platform that connects every myFirst device into a closed, parent-approved network. Designed with no third-party apps, distractions, or age-inappropriate content, the app ensures children enjoy a safe digital space made just for them. Kids can call, message, and share moments securely with trusted contacts, while parents manage permissions, monitor activity, and track their child’s location in real time.
With over a million families worldwide connected through the myFirst ecosystem, the brand continues to set the standard for safe, child-friendly technology — where learning, creativity, and family connection come first.
