– vivo today marked its 30th anniversary with the vivo Vision Launch Event & Imaging Grand Ceremony in Dongguan. At the event, the company unveiled its first mixed reality (MR) headset, vivo Vision Discovery Edition. This launch marks a significant milestone in vivo’s exploration of spatial computing and immersive technology. Leveraging its extensive expertise in imaging, sensors, and display technologies, vivo has methodically addressed critical engineering challenges in MR devices, particularly in perception, interaction, and computational performance. vivo Vision Discovery Edition is the first MR product developed by a smartphone manufacturer in China, positioning vivo as the first Chinese company to operate within both the smartphone and MR product sectors.
“Today, we are here in Chang ‘an, where vivo’s dream began. We are not here to revisit past milestones, but to witness how vivo has forged its own path over thirty years of hard work and perseverance. It’s a path of passion fueled by technology and rooted in humanity. It’s about working together for mutual benefit. Above all, it’s about putting users first and perfecting our products! Our aim is to let ‘technology illuminate beauty’, and our goal is to reach every user. As for how long we will walk this road? We’re committed to a century‑long journey toward a business that endures!” said Hu Baishan, Executive Vice President & COO at vivo, President of vivo Central Research Institute
Thirty years in the making, vivo has grown alongside its users, evolving from its early beginnings in 1995 with BBK Electronics’ first telephone to becoming a pioneer in smart devices. In 2004, it entered the mobile phone industry with a series of widely embraced consumer products, and in 2011, it introduced the vivo brand to lead the shift into intelligent connectivity. Throughout this journey, vivo has placed people at the center of its innovation, guided by a dual approach of independent research and collaborative development. With a long-term vision, the company has consistently navigated industry cycles and delivered experiences that exceed expectations. Today, vivo stands at a pivotal moment, reaffirming its commitment to human-centric technology and continuing to move forward with its user-first mindset. Together with its partners, vivo is shaping a future of imaging defined by creativity, precision, and purpose.
A New Lightweight, Immersive Mixed Reality Experience
Four years in the making, vivo Vision Discovery Edition combines vivo’s technological innovations with its user-centric values, advancing the company’s long-term home robotics strategy and bringing mixed reality from the lab into everyday life.
vivo Vision Discovery Edition runs on OriginOS Vision, which enables natural and intuitive interactions. This headset serves as a seamless entryway for users into their digital lives, covering immersive entertainment, gaming, and productivity scenarios. Its immersive video enables panoramic viewing from any angle, allowing users to watch live sports and e-sports broadcasts from different angles or in split-screen mode without missing any of the action. For media entertainment, it can generate a 120-foot theater screen, allowing users to enjoy cinematic experiences anytime, anywhere.
vivo Elevates Imaging Strategy to Build an Integrated Scenario-Based Ecosystem
Marking its 30th anniversary, vivo announced an integrated upgrade to its imaging strategy, focusing on scene integration and building a complete imaging ecosystem matrix. This upgrade aims to strengthen vivo’s long-standing capabilities in night photography, portraits, telephoto, and video, while responding to shifting user demands for diverse, scenario-based imaging experiences.
With its new strategy, vivo aims to make professional imaging capabilities accessible to a broader audience by covering imaging security, health applications, and cross-device experiences. As the first Chinese smartphone brand to join the Coalition for Content Provenance and Authenticity (C2PA), vivo guarantees that all up-coming features will safeguard content integrity across two dimensions: traceability and verifiability. In health imaging, vivo plans to combine the Telephoto Macro capability of vivo X200 series with medical-grade optics to develop a portable slit lamp that will make ophthalmic diagnostics more accessible. To provide an immersive creation and viewing, vivo is committed to enabling seamless cross-device imaging experiences—from the debut of 3D imaging technology on the X100 Ultra and 60 fps spatial video on the X200 Ultra all the way to the brand-new Vision Discovery Edition.
vivo Strengthen global imaging partnership with ZEISS as the vivo V60 launches in Malaysia.
vivo and ZEISS have entered a new era of global imaging partnership. Over the past five years, vivo has collaborated with ZEISS to deeply integrate vivo’s user-oriented product philosophy with ZEISS’s leading optical technology, continuously setting new standards in mobile imaging.
As part of vivo’s global imaging strategy, the newly launched ZEISS Portrait Flagship vivo V60 has entered the Malaysian market. It features an industry-leading 10x ZEISS telephoto portrait and a flagship-grade imaging system that includes a 50MP ZEISS Super Telephoto lens and the large-format IMX882 sensor, also used in the vivo X200 series. The V60 introduces two golden portrait focal lengths, 85mm and 100mm, enhancing the ZEISS multi-focal portrait experience and enabling users to capture richly detailed, beautifully textured portraits with a single tap.
Mike Xu, CEO of vivo Malaysia, stated, “Our partnership with ZEISS allows us to bring world-class imaging technology to users in Malaysia. The launch of the vivo V60 not only continues our legacy in portrait imaging, but also delivers an uncompromising flagship experience powered by cutting-edge innovation. This launch marks a key milestone in our long-term strategic roadmap, and we remain committed to pushing boundaries in technology and design to inspire a more creative and visionary future in mobile imaging.”
vivo and ZEISS extend and expand their global strategic partnership
“The collaboration between vivo and ZEISS is both deep and broad, transcending hardware or software solutions. Both partners are actively engaged in continuous learning and proceeding with the joint aim to responds to the needs and voices of consumers and the global imaging community, continuously innovating in the area of smartphone optics for state-of-the-art photography and videography. We look forward to deepen and broaden our collaboration to enable intuitive and creative use of mobile imaging technologies by millions of consumers worldwide.” said André Kutz, Head of ZEISS Photonics & Optics.
With the comprehensive upgrade of its imaging strategy, vivo continues to refine its self-developed Blueprint Imaging Technology, founded on the integrated synergy of chip, sensor, and algorithm to drive breakthroughs in mobile imaging.In chip technology, vivo introduces the industry-first dual-chip architecture combining the VS1 pre-processing chip with the V3+ chip, significantly improving shooting efficiency in complex scenarios such as flash portraits and textured portraits, while delivering clear and natural portrait details.The Blueprint Sensor Technology has advanced from single-point innovation to system-level understanding and collaboration. Together with vivo’s proprietary large-model image enhancement algorithms, it effectively enhances clarity at high zoom levels, further empowering the telephoto experience across diverse scenarios.On the algorithm side, vivo leverages the synergy between image restoration and reconstruction algorithms to achieve a practical and reliable 30x ultra-telephoto experience. Its next-generation large-model image quality algorithms further enhance scene perception and texture simulation, bringing notable improvements in both image quality and optical detail.
vivo Vision Launch Event & Imaging Grand Ceremony.
With three decades of innovation as its foundation, vivo reaffirms its commitment to user-centric innovation, technical excellence, and long-term collaboration to shape the future of imaging.
