Casio proudly announces the grand opening of CASIO STORE DOSAN, its first-ever café-style flagship store, located in the vibrant Dosan area of Apgujeong, Seoul, South Korea. This innovative concept store blends a watch retail space with an in-house café, offering guests a unique experience where “time” meets “lifestyle.”

At the heart of the store is CAFE 00:00, Casio’s first official café, designed around the theme “A café where you can feel time.” Visitors can relax in a refined, wood-accented space that exudes warmth and sophistication while enjoying a menu crafted with Japanese ingredients and modern Korean trends. Signature highlights include the visually striking Casio Iced Tea in a cool blue hue, as well as indulgent desserts like the Matcha Parfait layered with Uji matcha cream, azuki jelly, and matcha gelato, and the Peach Parfait with peach compote, Earl Grey cream, and yogurt ice cream.

Beyond the café, guests are invited to explore the Casio Watch retail zone, which features popular models, limited-edition releases, and immersive installations inspired by Casio’s signature digital watch circuit diagrams. A dedicated VIP room and carefully curated displays create an elevated retail experience, designed to feel less like a purchase and more like a meaningful encounter with the brand.

Exclusive Collaboration Models

To commemorate the opening, Casio has released a limited-edition CASIO WATCH in collaboration with Korean fashion brand YOUTH, known for its minimalist aesthetic and refined streetwear designs. Only 250 units are available, making it a true collector’s item. Casio has also partnered with lifestyle brand LOFA Seoul to offer exclusive merchandise, including limited-edition coffee cups.

Pre-Opening Celebration

On June 26, Casio hosted an exclusive pre-opening party, welcoming influencers, media, and industry guests to experience the hybrid café-retail space and preview the café’s original menu.

Store Information

Store Name: CASIO STORE DOSAN “CAFE 00:00 (CAFE NULL)”

Location: 27, Apgujeong-ro 46-gil, Gangnam-gu, Seoul, South Korea (7-minute walk from Apgujeong Station)

Opening Date: Friday, June 27, 2025, at 11:00 AM

Business Hours: 11:00 AM – 8:00 PM (open year-round)

Seating Capacity: 24 seats

Floor Area: 255.36 m²

Local Operator: G-COSMO CO., LTD.

With CASIO STORE DOSAN, Casio introduces a new way to engage with time—creating a cultural hub where craftsmanship, creativity, and lifestyle converge in Seoul’s trendsetting Apgujeong district.