Samsung Malaysia Electronics (“Samsung”) continues to enrich the lives of Malaysians with AI innovations and cutting-edge technology. Reinforcing its position as a brand trusted by Malaysian consumers, Samsung has once again achieved outstanding success at the Reader’s Digest Trusted Brand Awards 2025.

In addition to being named a Top 5 Global Brand by Interbrand in 2024, Samsung was also recognised as Southeast Asia’s Top Brand last year—further affirming its leadership in innovation and customer loyalty across the region. The 2025 Reader’s Digest Trusted Brand Awards add to this growing list of accolades, with Samsung taking home:

• Platinum Award: TV

• Platinum Award: Refrigerator

• Gold Award: Washing Machine

• Gold Award: Vacuum Cleaner

“We are honoured to receive this prestigious award. It reflects the continued confidence Malaysians place in Samsung,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics. “As we embrace new advancements in technology, we remain committed to delivering AI-powered innovations that simplify and enhance everyday life, ensuring Samsung remains the preferred brand for Malaysians.”

From redefining home entertainment with Samsung Vision AI TVs to elevating everyday living through the Bespoke AI range, Samsung continues to lead the future of connected homes with advanced innovations. Powered by SmartThings connectivity, these innovations offer intelligent, everyday solutions designed to make life simpler and more meaningful.

For more information on Samsung and its latest innovations, please visit: www.samsung.com/my