Nothing, the London-based consumer technology company, and KEF, the renowned British audio pioneer, today announced a strategic partnership to explore new frontiers in sound innovation and bring refined audio experiences to a broader audience.
Rooted in a shared commitment to craftsmanship, engineering excellence, and bold design, this collaboration brings together two of the UK’s most iconic brands. KEF’s six decades of high-fidelity audio expertise will support Nothing’s expansion into new audio categories – bringing acoustic precision to products shaped by Nothing’s distinct approach to design and user experience.
“KEF is one of the most respected names in audio, and we’re proud to partner with them as we take the next step in expanding Nothing’s audio journey,” said Andrew Freshwater, Head of Smart Products Marketing at Nothing. “By combining KEF’s decades of expertise with our design-led approach to technology, we’re laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio.”
“At KEF, we’ve always believed in the power of great sound to inspire and connect people,” said Grace Lo, President & Head of Global Marketing at KEF. “This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we’re setting out to redefine what premium audio can look and feel like for the next generation.”
The collaboration marks a meaningful evolution for both brands. For Nothing, it diversifies its audio offering and enters new product categories. For KEF, it opens new pathways to share its expertise with a wider audience through a fresh design and technology lens. With several acoustically co-developed products already in progress, the partnership signals a long-term commitment to delivering refined sound experiences through beautifully designed hardware.
Further details will be shared in the coming months.
About Nothing
Founded in 2020, Nothing is here to make tech fun again. Its debut smartphone, Phone (1), earned Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative. To date, Nothing has sold more than 9 million units worldwide across its product lines, having released eight audio products, eight smartphones, and two smart wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion. All products are developed in close collaboration with the Nothing Community, which includes over 8,000 private investors and are crafted with sustainability at the forefront.
