G-SHOCK, the brand renowned for uncompromising toughness and innovation, has unveiled its latest campaign, LIMITLESS – Built to Perform, Fit for All, a bold celebration of endurance, sustainability, and everyday performance. This powerful new campaign shines a spotlight on G-SHOCK’s newest GD-010 and GA-010 utility watches—timepieces engineered for those who dare to defy limits and redefine what’s possible.
“At G-SHOCK, we believe that true strength is more than durability. It’s about the drive to overcome challenges and surpass personal boundaries,” said Nakamura Tomoaki, General Manager of Casio Singapore. “With LIMITLESS, we’re not just introducing new watches—we’re reaffirming our commitment to building reliable tools that fit effortlessly into any lifestyle, from the everyday to the extraordinary.”
Designed to tackle extreme conditions while fitting seamlessly into urban and active environments, the GD-010 and GA-010 models offer G-SHOCK’s signature shock-resistant structure and boast an impressive 10-year battery life. From high-impact workouts to the daily grind, these watches are built to endure while staying effortlessly stylish.
But the LIMITLESS campaign is more than performance—it’s about purpose. In line with Casio’s sustainability efforts, the new watches are crafted with bio-based resin, a durable yet eco-conscious material that reduces environmental impact without compromising strength or quality. This sustainable innovation reflects G-SHOCK’s ongoing dedication to responsible craftsmanship and long-term planetary care.
From rugged outdoor explorers to dynamic city dwellers, the LIMITLESS campaign speaks to a generation that embraces resilience and self-expression. It is a call to action for those who break boundaries, who live fully and fearlessly—and who need a watch that can keep up.
The full LIMITLESS utility collection is now available at all G-SHOCK stores nationwide and on CASIO Malaysia’s online store.
For more details, visit the official campaign page: https://gshock.casio.com/my/limitless
