In the world of haute horlogerie, where precision meets artistry, some timepieces transcend function and become pure expressions of emotion. The “Bella & Alla” by Alexander Shorokhoff is one such creation. More than a luxury watch, it is a declaration of love—a bouquet in bloom, encased in enamel and gold, crafted with heartfelt dedication to a single muse: the designer’s wife, Alla.

Through this exquisitely made watch, Alexander Shorokhoff speaks a universal language—love in its most personal and poetic form. The watch is a tribute not only to his wife but also to the enduring spirit of devotion that inspires artists, poets, and now, master watchmakers.

When Time Stands for Love

“Bella & Alla” is more than a name; it is a sentiment encapsulated in metal, enamel, and leather. Every element of the watch bears the mark of thoughtfulness and passion. A lush floral motif, delicately hand-painted onto the dial, is the central theme—representing a gift that will never wilt, a love that will never fade.

To bring this floral vision to life, a complex process unfolds. The initial motif is carefully stamped and etched, its contours carved with absolute precision. From there, skilled hands engrave the dial, breathing life and realism into every petal. A final layer of elegant yellow gold is applied to highlight the floral composition before the application of hand-mixed enamel, giving the blossoms a luminous, painterly vibrancy that shimmers with movement.

Each petal, each stroke, is unique—no two pieces are exactly alike, a nod to the individuality of love itself.

Artistry in Every Detail

While the dial commands immediate attention, the craftsmanship extends to every part of the watch. The case, finished in a deep black PVD coating, balances the lively dial with understated elegance. One of its most remarkable features lies in the lug construction. In a departure from traditional watchmaking, the lugs are not integrated from the outset. Instead, the case begins without lugs, allowing artisans to apply the side enameling with impeccable precision.

This enamel work—three pastel-colored recesses on the case’s flanks—echoes the hues of the dial, subtly unifying the piece. Each color is applied in a precisely timed sequence and dried under controlled conditions, forming a refined, lustrous finish. Only after this delicate operation are the lugs welded to the case back, completing the structure of the watch without compromising its seamless artistry.

A Mechanical Heart, a Poetic Soul

Inside this romantic timepiece beats a powerful and reliable Swiss automatic movement, finished with hand-engraved detailing, blued screws, and 21 jewels. The craftsmanship is visible through a sapphire crystal case back, offering a glimpse into the movement’s intricate dance—a subtle reminder that even beneath beauty, the heart must beat steadily for love to endure.

The watch offers a power reserve of 47 hours, ensuring that time continues to move gracefully and precisely, even when the world slows down.

Details That Speak Volumes

The yellow-gold hands gently sweep across the dial, quietly complementing its floral theme. A luxurious fuchsia-red alligator leather strap—carefully chosen for its vibrancy and softness—secures the watch, its engraved solid stainless steel buckle adding a final note of elegance.

As with all true declarations of love, the “Bella & Alla” is offered in limited measure—only 13 pieces are available worldwide. A rare jewel, this timepiece is destined not only for collectors but also for those who understand that the greatest stories told through watchmaking are not always about time—but about the moments and emotions it captures.

A Love Letter in Watch Form

“Bella & Alla” is not just a name—it is a legacy, a moment immortalised, a poetic love letter delivered through the medium of haute horlogerie. It is a testament to the belief that love, when expressed with sincerity and care, can become art.

Alexander Shorokhoff watches, including the limited edition “Bella & Alla,” are available at Red Army Watches boutiques at 1 Utama Shopping Centre and Pavilion Kuala Lumpur, or online at

🔗 www.redarmywatches.com.my