Canon Marketing Malaysia (“Canon”) today unveiled a suite of cutting-edge, video-focused products designed to empower the creative visions of content creators and hybrid shooters. The launch introduces four innovative imaging solutions: the EOS R50 V interchangeable lens camera, PowerShot V1 compact video-centric camera, RF-S 14-30mm F4-6.3 IS STM PZ power zoom lens, and RF 20mm f/1.4L VCM ultra-wide-angle hybrid prime lens—further enhancing Canon’s versatile ecosystem, enabling creators to produce high-quality stills and videos with unparalleled ease and flexibility.

“As the content creation landscape evolves, Canon is proud to continue supporting creators with advanced imaging tools that combine performance, portability, and innovation,” said Masato Yoshiie, President and CEO of Canon Marketing Malaysia. “Guided by our Kyosei philosophy of living and working together for the common good, we are committed to equipping creators with technology that not only elevates their storytelling but also contributes to a vibrant creative community,” he added.

Elevating Video Creation with the EOS R50 V and PowerShot V1

The EOS R50 V is a powerful interchangeable lens camera featuring a 24.2MP APS-C sensor, similar to the Super 35mm sensor used in cinema cameras. Designed for creators seeking enhanced operability and cinematic versatility, it offers professional-grade features such as Canon Log 3, Dual Pixel CMOS AF II, uncropped oversampled 4K 30p video, 4K 60p cropped video, Full HD 100p/120p slow motion, and 10-bit HDR PQ/HLG recording. The EOS R50 V also offers features typically seen in Canon’s Cinema EOS line, including Custom Picture profiles, LUT support, and pro-level audio inputs.

A key highlight is the EOS R50 V’s video-centric design, including a movie-focused mode dial, zoom lever compatibility, livestreaming shortcut, and optimised ergonomics for vertical shooting. It is also compatible with Canon’s new RF-S 14-30mm F4-6.3 IS STM PZ power zoom lens, enabling seamless power zooming for dynamic video production.

The PowerShot V1, Canon’s first all-in-one compact camera tailored for video, features a 22.3MP 1.4-inch type sensor—approximately twice the size of typical 1-inch sensors in compact cameras. Compact yet powerful, the PowerShot V1 offers a versatile 16-50mm equivalent zoom, internal cooling fan for extended livestreaming, 3-stop ND filter, Dual Pixel CMOS AF II, and built-in Smooth Skin mode along with 14 color filters for instant visual styling.

Rich Creative Tools and Seamless Connectivity

Both cameras are equipped with Movie Digital IS, a Movie for Close-Up Demos mode, advanced autofocus, and intuitive livestreaming capabilities. Users can connect directly via USB-C to a PC for webcam use or pair with the Camera Connect app via Bluetooth for remote control and content sharing. Additionally, the EOS R50 V supports UVC/UAC 4K 60p livestreaming and the Live Switcher Multi-Camera Mobile app for multi-angle streaming setups.

“These new additions reflect Canon’s deep understanding of content creators’ evolving needs. Whether it’s cinematic storytelling, high-quality livestreaming, or vertical video for social platforms, we aim to give creators the freedom to express their ideas seamlessly,” said Edward Chang, Head of Image Communication Business Division at Canon Marketing Malaysia. “From our sensors and lenses to our software integrations, everything is designed to inspire creators to push boundaries.”

RF-S 14-30mm F4-6.3 IS STM PZ: Canon’s First RF Lens with Built-In Power Zoom

The RF-S 14-30mm F4-6.3 IS STM PZ is Canon’s first RF-mount lens featuring a built-in power zoom. Compact and lightweight (approx. 6cm long, 181g), it enables smooth, servo-controlled zooming via the camera’s zoom lever or the lens ring—ideal for dynamic video shooting and product demonstrations. With up to 5 stops of Optical IS and enhanced 5-axis Movie Digital IS, it provides stable shooting even without a gimbal. The RF-S 14-30mm F4-6.3 IS STM PZ also enables remote zoom control via the Camera Connect app, making it perfect for solo creators.

With a 22.4mm wide-angle view and 0.38x maximum magnification at its tele end, the lens is suitable for vlogging, tight close-ups, and versatile shooting scenarios.

RF 20mm f/1.4L VCM: Ultra-Wide Prime Lens for Hybrid Shooters

Rounding off the launch is the new RF 20mm f/1.4L VCM, the fourth and widest member in Canon’s hybrid f/1.4L VCM prime lens lineup. With a 20mm focal length, large f/1.4 aperture, and VCM-powered AF system, the lens delivers dramatic perspectives, low-light flexibility, and fast, near-silent autofocus for both stills and video.

The RF 20mm f/1.4L VCM also includes advanced video-friendly features such as focus breathing suppression, a clickless iris ring, and cinema lens-style rotation direction. It’s the first in the series to feature BR optics, ensuring exceptional image quality across the frame with minimal chromatic aberration. Coupled with ASC and SWC coatings, it suppresses flare and ghosting—ideal for architecture, astrophotography, and high-resolution video production.

A Growing Ecosystem for Hybrid Creativity

With the introduction of the EOS R50 V, PowerShot V1, RF-S 14-30mm F4-6.3 IS STM PZ, and RF 20mm f/1.4L VCM, Canon reinforces its commitment to providing creators with an ecosystem that supports storytelling in all forms—whether through stills, video, or livestreamed content. This suite of tools reflects Canon’s pursuit of optical excellence and its dedication to serving the creative community with purpose-driven innovation.

Pricing and Availability

The Canon PowerShot V1 will be available in Malaysia from April 2025 at a recommended retail price (RRP) of RM3,999. The EOS R50 V and RF 20mm f/1.4L VCM lens will be available by the end of April 2025, with the RF 20mm f/1.4L VCM priced at RM8,199, while the RRP for the EOS R50 V will be announced at a later date.

For more information about Canon’s latest imaging solutions, please visit https://my.canon/en/consumer/products.