Global technology brand HONOR will introduce its new strategic initiative, the HONOR Alpha Plan during a keynote presentation on 2 March 2025, a day before Mobile World Congress (MWC) in Barcelona, Spain officially begins. This event will also unveil HONOR’s latest AI innovations and AI-enabled products. Following the event, HONOR will be showcasing its range of innovations to attendees during MWC.

The term ‘Alpha’ resonates with powerful meanings.  Symbolically, it represents a pioneering spirit, driving exploration into uncharted territories. In terms of achievement, it signifies peak performance and the highest level of excellence. Structurally, it embodies core strength and a fundamental driving force.  In market terms, while beta represents steady market-following returns, alpha signifies exceptional, benchmark-surpassing performance achieved through active innovation and strategic foresight.

For HONOR, these multiple dimensions of ‘Alpha’ perfectly align with the brand’s strategy. As a trailblazer in the tech industry, HONOR drives innovation forward, and its pursuit of innovation and technology demonstrates its commitment to excellence. As a pivotal force in the AI ecosystem, HONOR leverages its core strengths to create breakthrough solutions.

In this transformative era of AI, HONOR Alpha Plan positions the brand at the forefront of technological advancement. HONOR aims to build an open-collaborative AI ecosystem with its global partners, creating unprecedented possibilities for the future of AI devices.

For more updates about HONOR at MWC Barcelona 2025, follow HONOR Malaysia’s official Facebook page or website at https://www.honor.com/my/.