Apple today announced iPhone 16 and iPhone 16 Plus, introducing a custom-built A18 chip and incredible new camera capabilities that raise the bar for what iPhone can do. The iPhone 16 lineup also introduces Camera Control, which brings new ways to interact with the advanced camera system, helping users capture memories, easily and quickly. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. Next-generation Photographic Styles help users personalise their images, and spatial photo and video capture allows users to relive life’s precious memories with remarkable depth on Apple Vision Pro. The new A18 chip delivers a huge leap in performance and efficiency, enabling demanding AAA games, as well as a big boost in battery life.
Available in 6.1-inch and 6.7-inch display sizes, iPhone 16 and iPhone 16 Plus feature a gorgeous, durable design and offer a big boost in battery life.
iPhone 16 and iPhone 16 Plus are also built for Apple Intelligence — the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Both models will be available in five bold colours: black, white, pink, teal, and ultramarine. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.
“iPhone 16 and iPhone 16 Plus bring huge advancements that will make a real difference in our users’ daily lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “With new ways to capture memories using Camera Control; a 48MP Fusion camera that gives you two optical-quality cameras in one; a big boost in battery life; and powerful, efficient performance thanks to the A18 chip, this is the perfect time for customers to upgrade or make the switch to iPhone.”
iPhone 16 and iPhone 16 Plus will be available in five bold colours: black, white, pink, teal, and ultramarine.
A Beautiful New Design with Industry-Leading Durability
iPhone 16 and iPhone 16 Plus are beautiful and built to last. iPhone holds its value longer than any other smartphone thanks its industry-leading durability, including the strong back glass, a water- and dust-resistant design, regular software updates, and the latest-generation Ceramic Shield with an advanced formulation that is 50 percent tougher than the first generation and 2x tougher than glass on any other smartphone.1 The internal design on iPhone 16 and iPhone 16 Plus has also been reengineered to allow for an even larger battery and to dissipate heat, while making battery service easier. With the new internal design and advanced power management of iOS 18, the batteries are optimised to offer a big boost in battery life. Available in 6.1-inch and 6.7-inch display sizes, the Super Retina XDR display with OLED technology and the Dynamic Island offers an exceptional viewing experience.2
The latest-generation Ceramic Shield has an advanced formulation that is 2x tougher than glass on any other smartphone.
The Action button comes to iPhone 16 and iPhone 16 Plus, allowing users to easily access a variety of functions with just a press. Users can quickly open the camera, flashlight, or controls; switch between Ring and Silent; recognise music with Shazam; activate Voice Memos, Focus, Translate, and accessibility features like Magnifier; or use Shortcuts for more options. The Action button can also access in-app functionality, like helping a user unlock and lock their car with FordPass.3
The Action button allows users to quickly access useful features. By default, it switches between Ring and Silent, or users can choose from a wide set of actions for even more convenience and versatility.
Introducing Camera Control
Camera Control — a result of thoughtful hardware and software integration — elevates the camera experience on the iPhone 16 lineup. It is packed with innovation, including a tactile switch that powers the click experience, a high-precision force sensor that enables the light press gesture, and a capacitive sensor that allows for touch interactions. Camera Control can quickly launch the camera, take a photo, and start video recording so users don’t miss the moment. A new camera preview helps users frame the shot and adjust other control options — such as zoom, exposure, or depth of field — to compose a stunning photo or video by sliding their finger on the Camera Control. Additionally, developers will be able to bring Camera Control to third-party apps such as Snapchat.
Camera Control will also unlock visual intelligence to help users learn about objects and places faster than ever before. Available next year in countries and regions supported by Apple Intelligence, users will be able to click and hold Camera Control to pull up the hours or ratings for a restaurant they pass, add an event from a flyer to their calendar, quickly identify a dog by breed, and more. Camera Control will also serve as a gateway into third-party tools with specific domain expertise, like when users want to search on Google to find where they can buy an item, or to benefit from ChatGPT’s problem-solving skills. Users are in control of when third-party tools are used and what information is shared.
Camera Control will enable visual intelligence to help users learn about objects and places around them faster than ever before.
New Camera Experiences
The powerful new camera system helps users capture both everyday moments and cherished memories like never before. The 48MP Fusion camera enables a 2x optical-quality Telephoto option, which is like having two cameras in one, so users can get closer to the subject to easily frame a photo. In addition to wider-angle shots, the new 12MP Ultra Wide camera with autofocus enables macro photography. The Ultra Wide camera also gathers up to 2.6x more light for higher image quality. Additionally, iPhone 16 and iPhone 16 Plus now take spatial photos and videos to help users relive memories with remarkable depth on Apple Vision Pro.
The new 12MP Ultra Wide camera, now with autofocus, enables macro photography to capture a subject up close in stunning detail.
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Next-generation Photographic Styles help users express their creativity and customise their photos by locally adjusting colour, highlights, and shadows in real time. Styles also have a deeper understanding of skin undertones, so users can personalise how they appear in photos. Unlike filters, which often use a one-size-fits-all approach by adding a colour to an entire scene, adjustments are applied to specific colours of a selected style. A wider set of styles offers more creative options for editing a photo’s aesthetic, and styles can be rendered during live preview, applied after a photo is taken, or even reversed later.
The latest generation of Photographic Styles lets users express their creativity like never before and simultaneously adjust tone and colour throughout the image.
Video can now be captured in Spatial Audio for immersive listening with AirPods, Apple Vision Pro, or a surround sound system. Both iPhone models introduce creative new ways to edit video sound with Audio Mix, powered by advanced intelligence and machine learning (ML). Audio Mix allows users to adjust their sound after capture to focus on the voice of the person on camera, make it sound like the video was recorded inside a professional studio, or position vocal tracks in the front and environmental noises in surround sound. With wind noise reduction, powerful ML algorithms reduce unwanted noise for better audio quality.
The iPhone 16 lineup introduces wind noise reduction, which uses powerful machine learning algorithms to reduce unwanted noise for better audio quality.
A18: Next-Level Performance and Mobile Gaming
A18 delivers a huge leap in performance and efficiency. The new chip is built on second-generation 3-nanometer technology to enable graphics-intensive gaming, power computational photography features, and further accelerate Apple Intelligence. An upgraded 16-core Neural Engine is optimised for large generative models and runs ML models up to 2x faster than the A16 Bionic chip.
The 6-core CPU is 30 percent faster than the A16 Bionic chip and faster than all the competition. It is also more power efficient and can run the same workload with 30 percent less power than A16 Bionic. The 5-core GPU is up to 40 percent faster and 35 percent more efficient than A16 Bionic, putting a powerful gaming device in users’ pockets. Now with hardware-accelerated ray tracing, games on iPhone 16 and iPhone 16 Plus more accurately represent the behaviour of light with up to 5x higher frame rates than with software-based ray tracing. Both models support the AAA games previously only available on iPhone 15 Pro, as well as new titles like Honor of Kings: World with an ultra graphics mode optimised for the iPhone 16 lineup, coming next year. Game Mode in iOS 18 delivers more consistent frame rates while making AirPods, game controllers, and other wireless accessories incredibly responsive. The efficiency of A18 and the device’s rearchitected internal design deliver up to 30 percent higher sustained performance for gaming.
The new 5-core GPU in A18 enables fast, efficient performance and stunning graphics for next-level mobile gaming, including AAA games like Honor of Kings: World.
Expanded Communication and Safety Capabilities
The iPhone 16 lineup features innovative ways to stay connected and provides enhanced safety capabilities for peace of mind. Powered by the same groundbreaking technology as Emergency SOS via satellite, users are able to connect to the nearest satellite to send and receive texts, emoji, and Tapbacks over iMessage and SMS while outside of cellular and Wi-Fi coverage.4 Messages via satellite in iOS 18 are end-to-end encrypted. Also new with iOS 18, Emergency SOS Live Video allows users to share a live video feed or photos with participating emergency dispatchers during an emergency call.5 Later this year, Roadside Assistance via satellite — which connects users to a roadside assistance provider if they have car trouble while off the grid — expands beyond the U.S. to the U.K.
Built for Apple Intelligence
The iPhone 16 lineup is built for Apple Intelligence, and harnesses the power of Apple silicon and Apple-built generative models to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. Apple Intelligence maintains the privacy and security of user data with Private Cloud Compute. This groundbreaking approach provides the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers — an extraordinary step forward for privacy in artificial intelligence.
Apple Intelligence unlocks new ways for users to enhance their writing with systemwide Writing Tools that let users rewrite, proofread, and summarise text. Communication and self-expression are also more fun with the ability to create original Genmoji, and Image Playground allows users to create playful images in moments. Apple Intelligence also summarises notifications and surfaces time-sensitive messages with Priority Messages in Mail. In the Notes and Phone apps, users can record, transcribe, and summarise audio. When a recording is initiated while on a call in the Phone app, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to recall key points.
With systemwide Writing Tools, available with the first set of Apple Intelligence features, users can rewrite, proofread, and summarise text nearly everywhere they write.
Siri becomes more natural, flexible, and deeply integrated into the system experience with a brand-new design. With richer language-understanding capabilities, Siri follows along when users stumble over their words and maintains context from one request to the next. Users can type to Siri at any time, and switch fluidly between text and voice as they accelerate everyday tasks. Siri also now has extensive product knowledge to answer thousands of questions about features on iPhone and other Apple devices. Additionally, Siri will be able to draw on a user’s personal context to deliver intelligence that is tailored to them. With onscreen awareness, Siri understands and takes action with users’ content, in addition to taking hundreds of new actions in and across Apple and third-party apps. And while using iOS 18 features like Siri and Writing Tools, users will also be able to easily access ChatGPT from OpenAI.
Coming with the first set of Apple Intelligence features, Siri becomes more natural, contextually relevant, and personal, with an elegant glowing light that wraps around the edge of the screen when active.
Better for the Environment
iPhone 16 and iPhone 16 Plus are designed with the environment in mind. As part of Apple 2030, the company’s ambitious goal to be carbon neutral across its entire carbon footprint by the end of this decade, Apple is prioritising renewable electricity in manufacturing, and investing in wind and solar projects around the world to address the electricity used to charge all Apple products, including the iPhone 16 lineup. Today, all Apple facilities run on 100 percent renewable electricity — including the data centers that power Apple Intelligence.
To achieve Apple 2030, the company is also designing products with recycled and renewable materials. iPhone 16 and iPhone 16 Plus feature more than 30 percent recycled content overall, including 85 percent recycled aluminium in the enclosure, and 80 percent or more recycled steel across multiple components. The battery is made with 100 percent recycled cobalt and — in a first for iPhone — over 95 percent recycled lithium.6 The iPhone 16 lineup meets Apple’s high standards for energy efficiency, and is free of mercury and PVC. The packaging is entirely fibre-based, bringing Apple closer to its goal of removing plastic from its packaging by next year.
Pricing and Availability
iPhone 16 and iPhone 16 Plus will be available in ultramarine, teal, pink, white, and black in 128GB, 256GB, and 512GB storage capacities. iPhone 16 starts at RM3,999 or RM166.63 per month, and iPhone 16 Plus starts at RM4,499 or RM187.46 per month.
Apple offers great ways to save and upgrade to the latest iPhone. Customers can get RM1,000 to RM4,750 in credit when they trade in iPhone 12 or higher by visiting the Apple Store online (https://www.apple.com/store) or an Apple Store location. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/shop/trade-in (https://www.apple.com/my/shop/trade-in)
Customers in more than 58 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, Singapore, Thailand, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 16 and iPhone 16 Plus beginning at 5 a.m. PDT this Friday, September 13, with availability beginning Friday, September 20.
iPhone 16 and iPhone 16 Plus will be available in Macao, Vietnam, and 19 other countries and regions beginning Friday, September 27.
iOS 18 will be available as a free software update on Monday, September 16.
Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. Additional languages and platforms are coming over the course of the next year. Later this year, Apple Intelligence will add support for localized English in Australia, Canada, New Zealand, South Africa, and the U.K. In the coming year, Apple Intelligence will expand to more languages, including Chinese, French, Japanese, and Spanish.
In addition to an iPhone 16 and iPhone 16 Plus Clear Case, available forRM239, a Silicone Case with MagSafe will be available for RM239 in black, denim, fuchsia, lake green, plum, star fruit, stone grey, and ultramarine. Apple cases for the iPhone 16 lineup work seamlessly with Camera Control, featuring a sapphire crystal coupled to a conductive layer that communicates finger movements to the Camera Control. FineWoven Wallet with MagSafe will be available for RM279 in black, blackberry, dark green, and deep blue.
A new MagSafe Charger enables faster wireless charging up to 25W, is Qi2 certified, and is available in a 1-metre length for RM219 or a 2-metre length for RM249.
AppleCare+ for iPhone provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know iPhone best.
iCloud+ plans start at 50GB for RM3.90 per month and offer up to 12TB for RM269.90 per month, providing additional storage to keep files, photos, videos, and more safe in the cloud, accessible across devices, and easy to share with others. iCloud+ also gives access to premium features, including Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support.
Customers who purchase iPhone 16 and iPhone 16 Plus will receive three free months of Apple Music, Apple Arcade, and Apple Fitness+ with a new subscription.
