Malaysians can now experience the future of home entertainment as the leading home appliances and consumer electronics brand, LG Electronics Malaysia (LG) launched its latest line-up of smart TVs: LG OLED evo AI TV, LG QNED Mini-LED AI TV, and LG QNED AI TV. Featuring groundbreaking AI technology, these OLED and QNED TVs are designed to redefine your viewing experience with more lifelike visuals and personalised features. 

For the 11th consecutive year, LG continues to dominate the global OLED market, and its latest AI-integrated TVs are no exception. LG’s latest OLED and QNED TVs are equipped with α11 AI Processor 4K and α8 AI Processor 4K respectively. These significant upgrades effectively enhance picture and audio quality along with processing speed. The α11 AI Processor provides OLED TV users with a 70 per cent improvement in graphic performance and a 30 per cent increase in processing speed. Meanwhile, the QNED TV’s α8 AI Processor delivers a 1.3-fold increase in AI performance, a 2.3-fold enhancement in graphic performance, and a 1.6 times faster processing speed.

Justin Choi, Managing Director of LG Electronics Malaysia, expressed his confidence in bringing this cutting-edge technology to customers’ homes, setting a new standard for television capabilities.

“Our latest line-up of TVs represents a significant leap forward in home entertainment technology. By integrating advanced AI capabilities, we offer a viewing experience that is not only smarter but more personalised and immersive than ever. At LG, we are committed to making ‘Life’s Good’ for our customers, and this year’s line-up is a testament to our dedication to continuous innovation for a better life,” shared Justin.

The highlight of this launch is the introduction of the world’s largest LG OLED evo AI TV G4 in 97 inch. Immerse yourself in a viewing experience like no other with this groundbreaking television that combines stunning OLED evo technology with advanced AI capabilities, delivering breathtaking visuals and intelligent features that adapt to your viewing preferences. The 97-inch screen ensures that every detail comes to life with remarkable clarity and vibrant colours, elevating your home entertainment to new heights.

The latest LG AI TVs focus on these major features: 

1. AI Picture Pro for unparalleled image quality – AI Super Scaling, and AI Director Processing features to distinguish and enrich the objects and backgrounds in each scene for superior image quality.

2. AI Sound Pro for lifelike audio – AI Surround Sound, AI Voice Remastering, and AI Clear Sound features enhance vocals for higher clarity while leveraging on the TV’s built-in speakers virtual 11.1.2 surround sound system for richer audio.

3. AI Customisation for effortless personalisation – Sit back and relax with the AI Picture Wizard, AI Acoustic Tuning, and AI Brightness Control where users’ viewing environments are analysed to fine-tune images and audio based on users’ preferences automatically.

4. Latest version of webOS for enhanced user experience – Enjoy easy navigation and content recommendation with the upgraded webOS 24 system utilising AI technology. Stay updated with the latest features with the webOS Re: New Program, offering annual updates for five years starting in 2024.

5. World’s first 144Hz G-SYNC TV – The LG OLED G4 and C4 series are equipped with a 4K 144Hz refresh rate and comprehensive HDMI 2.1 features. These TVs include Game Optimiser for easy switching between display presets and are compatible with AMD FreeSync technologies and NVIDIA G-SYNC®

LG OLED and QNED TVs are available in various sizes, priced at:

Series	Model	TV Inch	MSRP (RM)
LG OLED evo AI	G4	97”	182,999
		77”	36,499
		65”	19,599
	C4	83”	36,499
		77”	32,599
		65”	16,999
		55”	10,399
		48”	6,499
LG OLED AI	B4	65”	12,399
		55”	9,099
LG QNED	LG QNED91 Mini-LED AI TV	86”	22,199
		65”	10,399
	LG QNED89 AI TV	98”	36,499
	LG QNED86 AI TV	86”	16,199
		75”	10,399
		65”	7,459
		55”	5,869

With the Olympics underway, elevate your experience in one of the most highly anticipated sports event and celebrate the spirit of excellence with LG’s “Let’s Gold Promotion 2024,” running until Sunday, 11 August 2024. This special promotion offers customers an incredible opportunity to enhance their entertainment experience with LG’s cutting-edge OLED TV models. During the promotional period, customers can enjoy up to RM2,500 Touch ‘n Go eWallet credit, and at the same time receive an additional 1-year extended warranty on top of a standard warranty of 2 years, on a redemption basis when they purchase selected LG OLED evo AI TV models. Don’t miss out on this golden opportunity to upgrade your home entertainment system and experience the unparalleled picture quality and innovative features that only LG can deliver.

For more information about LG and LG OLED TVs, please visit LG’s official website https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia for the latest updates, news and promotions.