As the era of AI Phones unfolds, OPPO is accelerating its global strategic layout by partnering with Google Cloud following its participation in MWC 2024. This collaboration marks a significant leap in exploring a fresh AI Phone experience, with multiple AI innovations debuting at the Google Cloud Next ’24 conference.
Nicole Zhang, GM of AI Product at OPPO and OnePlus, highlighted the transformative potential of generative AI in evolving artificial intelligence, emphasizing creativity, scalability, and efficiency. “Our deep collaboration with Google Cloud is pivotal,” Zhang said, underscoring the profound impact of Google Cloud’s open platform capabilities on OPPO’s AI Phones evolution.
In a joint announcement, OPPO and OnePlus revealed their integration of Google’s Gemini models, aiming to upgrade AI experiences across product lines throughout 2024. This integration promises to reshape user interactions with smartphones and introduce innovative features leveraging advanced AI capabilities.
At the core of OPPO’s vision for AI Phones are four key capabilities: efficient computing, real-world perception, self-learning, and creativity. These capabilities, enabled by generative AI, are set to revolutionize mobile experiences, as shared at the Google Cloud Next ’24 conference.
OPPO also outlined its comprehensive strategy for full-stack transformation and ecosystem restructuring of AI Phones, focusing on hardware platforms, intelligent systems, and ecosystem development.
Already, more than ten million users enjoy generative AI features on devices like the OPPO Find X7 Series and OnePlus 12. In 2024, OPPO and OnePlus plan to expand AI features globally, including the highly acclaimed OPPO AI Eraser.
The OPPO AI Eraser allows users to effortlessly remove objects from images, leveraging OPPO’s powerful AI recognition and image filling technology. The AI Eraser will roll out to devices such as the Reno 11 Pro, Reno 11, Reno 11 F, Find N3, and Find N3 Flip.
Looking ahead, OPPO and OnePlus are committed to integrating cloud AI products into more mobile devices, unlocking advanced AI capabilities such as news article summaries and real-time audio content organization.
AI remains central to OPPO and OnePlus product development, driving industry-leading mobile imaging performance and performance optimization. OPPO’s recent establishment of its AI Center underscores its commitment to advancing AI Phones over the next 3-5 years, with plans to develop over 100 new features based on generative AI technology.