Canon Marketing Malaysia (“Canon”), proudly announces its sustained dominance in the printer market, securing the top position in the Inkjet printer segment for an impressive 28 consecutive years since 1996. Additionally, Canon has maintained leadership in the Laser printer segment for 8 consecutive years since 2016, as reported by the renowned market research firm IDC in its Worldwide Quarterly Hardcopy Peripheral Tracker for 2023.
Canon’s enduring success in securing this accolade in the Inkjet and Laser printer segments for 28 and 8 consecutive years, respectively, highlights the brand’s efforts to consistently surpass market expectations. Renowned for being a total solutions provider, Canon caters to diverse needs for both B2B and B2C markets, from home users to professionals, and small businesses to large enterprises. Guided by its tagline ‘Imaging Possibilities & Beyond’, Canon has also managed to maintain its leadership position by adapting promptly to market demands and by striving to understand both current and future consumer needs. In addition, Canon also offers a diverse range of photo printers, catering to the needs of home users as well as professionals.
These exceptional achievements underscore Canon’s steadfast attention to innovation, quality, and customer satisfaction. Notably, the Inkjet printer segment, driven by the success of the E series printers, has experienced remarkable growth by setting record-breaking sales in 2023. It is also worth noting that Canon’s wide range of MegaTank Mega Value printers, which are designed to meet the evolving needs of enterprises, are able to offer cutting-edge features and cost-effective solutions. The “Mega Tank Mega Value” tagline emphasizes the exceptional value proposition that Canon Inkjet printers bring to the market, solidifying Canon’s position as the preferred choice for businesses globally.
In the Laser printer segment, Canon’s celebrated accolades have been complemented by remarkable growth and record sales for its colour multifunction printers.. This success is attributed to the exceptional performance and reliability of Canon’s Laser printers, as exemplified by the “A Class of Excellence” tagline. Canon’s commitment to delivering superior quality and innovation in laser printing technology has resonated with customers, establishing the brand as an industry leader.
“This accomplishment is the cherry on top of the cake,” expressed Sandy Lee, the Head of Division, Personal System Devices of Canon Marketing Malaysia. “While we are honoured by the continuous recognition, we understand the importance of adapting to the ever-changing landscape of the printing industry. Canon remains steadfast in its dynamic efforts to meet the evolving needs of all demographics, ensuring continuity for this legacy of excellence. We extend our gratitude to our loyal customers, new customers, partners, and employees who have played a pivotal role in Canon’s continued success.”
Looking towards the future, Canon reiterates its commitment to pushing the boundaries of innovation and delivering products that exceed customers’ expectations. Canon’s legacy of leadership in the printer market is a testament to its ongoing pursuit of excellence.
