Canon Marketing Malaysia Announces New Leadership for 2024

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 Canon Marketing Malaysia (“Canon”) announced strategic leadership changes, effective January 2, 2024. These appointments aim to drive continued growth and fuel innovation in the Malaysian market.

Masato Yoshiie takes the helm as President and CEO, succeeding Shunji Yoshikai who led the company with unwavering dedication. Yoshiie brings extensive experience across Canon’s global operations, demonstrably driving successful business expansions and product launches. His deep understanding of Asian markets and customer-centric vision prove invaluable assets as Canon embarks on its next chapter in Malaysia.

Edward Chang steps up as Head of Image Communication Business (ICB) Division, replacing Hunter Zhang. Fueled by an unwavering passion for visual storytelling, he undertakes the responsibility of not just leading but revolutionizing Canon’s engagement with Malaysian customers, harnessing the profound power of imagery through photography and videography to forge lasting connections. With proven marketing and brand development expertise, Chang emerges as the visionary leader poised to propel the division to new heights.

Stepping into Masato Yoshiie’s prior role as the Head of Business Imaging Solution (BIS) Division, Jeffrey Kung brings a wealth of expertise to guide customers through the intricacies of digitalization and hybrid work using BIS’s innovative solutions. His profound knowledge and strategic acumen are poised to play a pivotal role in steering Canon’s BIS business towards sustainable growth. Jeffrey’s capabilities extend seamlessly across SME, corporate, and business partner domains, strategically positioning Canon to adeptly address the dynamic needs of businesses in today’s evolving landscape.

As he embarks on this new chapter, Yoshiie is guided by the powerful synergy of Canon’s corporate values. “Our corporate philosophy, ‘Kyosei,’ underscores our dedication to living and working together for the common good. In parallel, ‘Delighting You Always’ is not merely our corporate slogan—it encapsulates our commitment to excellence, a promise to go above and beyond for our valued customers. In this role, I am inspired to lead with a vision that harmonizes these principles, fostering a workplace where every action delights our customers and contributes to the greater good. This journey paves our path to excellence and collaboration.” said Masato Yoshiie, President and CEO of Canon Marketing Malaysia.

“I’m thrilled to welcome Edward Chang and Jeffrey Kung to their new leadership roles. Their expertise and experience will be invaluable as we continue to grow our business and solidify our position in the Malaysian market,” added Yoshiie.

Canon looks forward to a vibrant future under its new leadership, committed to enriching lives through innovative imaging solutions and unwavering dedication to customer satisfaction. Their combined expertise, passion, and commitment to excellence will shape the future of imaging in Malaysia, empowering individuals and businesses to capture, share and connect in meaningful ways.

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