Global technology brand OnePlus announced today the availability of its latest flagship smartphone, the OnePlus 12, in China. As the culmination of a decade-long masterpiece, the OnePlus 12 showcases a realm of revolutionary technologies, guided by the product philosophy of “prioritizing product competitiveness.”
“All in one, the OnePlus 12 delivers an exceptional fast and smooth experience in all high-frequency usage scenarios,” said Louis Li, President of OnePlus China, “It is OnePlus’ best gift to users for its tenth anniversary.”
Over-the-top Hardware, Advanced Software
The OnePlus 12 is a perfect representation of the synergy between powerful hardware and intelligent software. It takes the fast and smooth performance to the next level with the Snapdragon® 8 Gen 3 Mobile Platform, offering faster Kryo CPU (30% improvement) and GPU (25% improvement) speeds with improved power efficiency (Overall 10% power saving improvement). It is equipped with LPDDR5X RAM and UFS 4.0 ROM supported by RAM-Vitalization and ROM-Vitalization to ensure a consistent and prolonged fast and smooth experience in scenarios including heavy-duty, multi-tasking, and long-term usage.
It also comes with a brand-new 120Hz 2K Super Fluid AMOLED display with LTPO that allows you to see the world at its fullest with vibrant colors, with an incredible peak brightness of 4500nits. A 100W SUPERVOOC fast wired charging, 50W AIRVOOC wireless charging, and a 5400 mAh dual-cell battery system work in tandem to guarantee an extended usage time. Featuring a brand-new Dual Cryo-velocity Cooling System that improves cooling surface area, cooling material, and structure design, the OnePlus 12 provides a comfortable and uninterrupted experience even in performance-demanding scenarios.
Pro-graded Camera, Make the Moment
The OnePlus 12 improves both camera hardware and software, and it is equipped with the latest self-developed HDR algorithm. Supported by the 4th Gen Hasselblad Camera for Mobile, the OnePlus 12 showcases imaging capability that rivals its counterparts, making it the flagship with the best photography capability in OnePlus history.
The OnePlus 12 captures everything in sight with its brand-new triple camera system which delivers a flagship-level photography experience. The new and balanced triple camera system features an industry-first LYT808 50MP main camera co-developed with Sony, OV64B 64MP 3X periscope telephoto camera, and IMX581 48MP ultra-wide camera to create instead of simply capturing the greatest moments for the user. It is also equipped with the latest self-developed HDR algorithm that helps to capture the subtle intricacies of highlights and shadows as people see in the natural world.
TIME Design, Inspired by Luxurious Timepiece
The design of the OnePlus 12 is a continuity and evolution of the OnePlus 11, under the same design philosophy, inspired by luxury watches with hollow-curved design. The time scales, starry dial, and circular characters on the camera module engrave the passage of time.
The imagination and creative spirit of design are confined by rigid lines and structured cityscapes. Inspiration is sought from the untamed beauty found in nature, where unbounded paths and infinite possibilities reign supreme. Under this design philosophy, the boundless Flowy Emerald colorway is presented, harmoniously bridging technology and wonders of the natural world. Drawing inspiration from the braided channels of Dart River, the dynamic and ever-changing patterns in the OnePlus 12’s texture showcase the mesmerizing essence of nature’s beauty.
The OnePlus 12 will be available in China on December 11, 2023, followed by a global release alongside other products in early 2024.