OnePlus confirms 12 Series launch date in ten-year anniversary celebration video

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Leading global technology brand OnePlus today unveiled an exclusive video celebrating its ten-year anniversary with founding members and friends. The video reflects on a decade of OnePlus milestones and discusses the company’s future, including the upcoming OnePlus 12 and OnePlus 12R flagship devices, which will be launched globally on January 23, 2024. During the video, OnePlus also confirmed that the OnePlus R series will go on sale outside of India and China for the first time in the series’ history. 

In the short space of just ten years, OnePlus has grown from a bold but simple idea into a renowned technology brand with products and users in all four corners of the globe. To date, OnePlus has entered over 50 markets worldwide and has built up a registered community member base of more than 50.2 million users. As of the end of October 2023, global sales of OnePlus devices have grown 59% compared to the same period last year, and by as much as 40% in India, reflecting the continued international expansion and recognition of the brand . 

To express its gratitude to its users for a decade of support, collaboration, and loyalty, OnePlus has launched a special 10th anniversary celebration to give back to its fans.

Celebrating 10 Years of Innovation and Never Settle
In the video, OnePlus founding members, including Pete Lau and Kinder Liu, gather with friends who share the Never Settle spirit to discuss their original motivation and vision for establishing OnePlus as a brand that creates premium, user-centric technology to challenge market conventions and the industry status quo.

“Back in 2013, we were a small team, but we had really big ideas about building better products,” said Pete Lau, Founder of OnePlus. “Even though so much has changed since our humble beginnings, just as much has stayed the same. Regardless of how the world has changed around us, our essence as OnePlus remains the same. As long as we hold on to our ‘Never Settle’ ethos, OnePlus will always stay true to its roots.”

They also discussed the future of the company and underscored the significance of co-creation to the brand and OnePlus’ mission to share cutting-edge technology with the world.

“As an R&D and product person, being able to take part in the research and implementation of truly cutting-edge technologies has been the most fulfilling aspect of this journey for me,” said Kinder Liu, President and COO of OnePlus, “Throughout these ten years, every OnePlus product, and even the company itself, has been built hand in hand with our users. Co-creation is an inseparable part of our DNA, and I hope that OnePlus will continue to push the boundaries of technology with tech enthusiasts everywhere for the next ten years and more to come.” 

A Masterpiece Ten Years in the Making: Introducing the OnePlus 12 Series
OnePlus also used the occasion to reveal new information about its upcoming OnePlus 12 Series. 

A decade in the making, the OnePlus 12 Series has been developed to address an industry-wide challenge in balancing high-performance, high-power consumption, effective heat dissipation, and longevity. The two devices, the OnePlus 12 and OnePlus 12R, are designed to prove that a smartphone doesn’t need to be “Plus” “Pro” or “Ultra” to provide the best hardware specs and software experience. Instead, the dual flagship OnePlus 12 and OnePlus 12R each have their own unique attributes that give users the choice to pick what’s important for them on their next smartphone.

The OnePlus 12 is an all-round flagship phone that embodies OnePlus’ decade-long leadership in technology. It features the latest Snapdragon 8 Gen 3 Mobile Platform, 4th Gen Hasselblad Camera for Mobile with a new 64MP 3x periscope lens, and a boundless Flowy Emerald colorway – all in true homage to OnePlus’ Never Settle spirit. 

In addition to the OnePlus 12, the performance flagship phone, the OnePlus 12R, will be the first member of the OnePlus R series to launch outside of India and China. Both flagship phones are set to be released at the OnePlus Smooth Beyond Belief Launch Event at 19:30 IST, on January 23, 2024.


As OnePlus begins a new decade, the company is set to continue challenging the status quo through its commitment to creating only the best smart devices. Together with its partners and global user base, OnePlus will further push the frontiers of technology to continue delivering fast and smoother experiences to users worldwide. 

For more information about the OnePlus 10th Anniversary celebrations, please visit