Defying Market Trends to Conquer Global Markets, realme Surpasses 200 Million Global Shipments

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Realme, the world’s fastest-growing smartphone brand, is pleased to announce that its global smartphone shipments have surpassed 200 million units. Since reaching the 100 million sales milestone in 2021, realme has continued to leap forward while rising against all odds, becoming the fifth-fastest brand to achieve the 200 million shipment milestone and officially joining the elite ‘200 Million Club’ in the international arena. Amidst an increasingly competitive market, realme has steadfastly progressed, achieving “miracles against the headwinds” time after time.

Weathered the hardships, realme is now part of the elite ‘200M Club’ 

Established in a highly saturated global market with over 701 smartphone brands, realme has successfully navigated the fierce competition and found its spot. Committed to offering superior experiences for young people worldwide, realme has been among the top ten global smartphone providers for five consecutive years, emerging as a market leader.

Driven by a consumer-first mindset and product innovation, realme has continuously created sales phenomena. It took just 37 months to amass 100 million users, gaining widespread recognition globally. 

In 2022, realme introduced a ‘Simply Better strategy’, which streamlined its product line to focus on the GT and Number series and deliver leap-forward product experiences. In the following year, realme ensured that each generation of products features leap-forward technology, design, and performance through its ‘Spire Strategy’. realme also continues to invest in R&D, establishing the realme Global Institute of Leap-forward Technology to focus on groundbreaking technologies in four key areas: display, photography, gaming, and charging.

Despite a declining global smartphone market over the past two years, realme has maintained healthy growth in the face of tough market competition and pressure. Its leap-forward products have helped establish a strong presence in most global regions, making realme a key player in emerging markets, with a market share from emerging markets (88%) far exceeding other members of the ‘200 Million Club’.

realme is more capable than ever of providing superior products for the youths

With 200 million global shipments, realme has become a mainstream smartphone brand with worldwide recognition. The achievement will further propel realme to remain true to its core mission and bring even better products — with robust performance, leap-forward design, and unrivalled experience — to young consumers worldwide. 

Looking ahead, realme plans to significantly increase its investment in research and development in 2024, boosting its technological capabilities with a planned 470% increase in R&D spending. Continuing the mission from the beginning of the year of realme Global Institute of Leap-forward Technology, the brand will focus on breakthroughs in leap-forward technologies, specialising in imaging, gaming, display, and charging. Collaborating with over 33 leading international tech partners, realme aims to develop cutting-edge technologies. The brand will also expand its tech talent pool, with an expected 400% increase in research personnel next year.

As realme’s founder and CEO, Sky Li, expressed in the brand’s fifth-anniversary open letter, the “elevator-style” development era in the smartphone industry is over. While the future holds many uncertainties, each step will bring realme closer to its next destination. As it climbs towards new milestones, realme remains committed to its initial vision, continually scaling new heights, listening to its users, and growing with them worldwide, creating more realme miracles together.