Creating New Experiences for People and Businesses on WhatsApp

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 Today at our global Conversations event in Mumbai we’re introducing several new features that will help speed up how to get things done with businesses in a WhatsApp chat.

Faster Chat Experiences with Flows

We’re launching Flows so businesses can offer more experiences like quickly choosing your train seat, ordering a meal or booking an appointment – all without leaving your chat. With Flows, businesses will be able to provide rich menus and customizable forms that support different needs. We’ll make Flows available to businesses around the world using the WhatsApp Business Platform in the coming weeks.

Meta Verified Businesses on WhatsApp

We’re making it possible for businesses to receive verification from Meta, which helps you know you’re chatting with the right business. To become Meta Verified, businesses demonstrate their authenticity to Meta and in return receive a verified badge, enhanced account support and impersonation protection. For businesses interested in signing up, Meta Verified will come with additional premium features including the ability to create a custom WhatsApp page that is easily discoverable via a web search, and multi-device support so multiple employees can respond to customers. We’ll begin testing Meta Verified soon with small businesses using the WhatsApp Business app before introducing it to businesses on the WhatsApp Business Platform in the future.   We’re excited to continue building great features for businesses to improve the customer service and other offerings they provide to people, and look forward to hearing how these new updates help establish connections, build relationships and get more done.