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Beautifully sung by Brigitte Bardot, or BB as she was also known then, in the late 60s, our new T1/09 is an ode to something that was lost but now can finally be embraced a new summer friendship under the sun! A positive note after so much doom and gloom. A burst of positivity with colours galore! And that’s exactly what strikes you when picking up the T1/09 – the skeletonized dial underlayer shows a sun-drenched beach, deck chair beck- oning, while in the water a cheeky whale ogles keenly a lobster – and all this under the munificent rays of the SEVENFRIDAY SUN no less!

This picturesque scene is encircled by the bright white hour marker, itself hemmed in by shades of blue just like a tropical lagoon. The sense of cheerfulness and optimism is further enhanced by a generous dollop of white Berlac lacquer on the bezel itself and a dab of yellow on the crown for good measure too!

Importantly the T1/09 remains first and foremost a SEVENFRIDAY, with its dis-tinctive stainless-steel case and four-layer dial construction. On the reverse, you will find safely ensconced behind the artwork an NFC chip which allows you to link with UPO7F. Simply use your iPhone or Android, register, and start exchang- ing with likeminded individuals and receive special offers and invites. Or maybe use it to summon some more friends to the beach?

And just to make sure you understand this watch is made for summer and wet fun, it comes with a soft blue silicone strap and is waterproof to 30 meters, needed if you want to snorkel around the whale and lobster’s burgeoning idyll! So in our case Cetacean and Crustacean as opposed to Coquillages et Crustaces! But BB would agree: the beach is no longer abandoned.

SEVENFRIDAY T1/09 Beach Club

Technical Specifications:


• Case: 45 x 45.6mm (H x W)

• Thickness: 12.95mm

• Strap: 26 to 22mm

• Crown diameter: 7.5mm


• Automatic Skeleton TMI-Seiko NH70

• 40 Hours Power Reserve

Case Construction:

• Two, pieces

• 3ATM water resistance

▪ Stainless-steel (316L) case and bezel

▪ Bezel grooved lines refilled with white Berlac lacquer

▪ Case finishings in fine sandblasted on the back, circular satined on the

case wall and polished case bevel.

▪ Bezel in sunray brushed finishing

▪ Engraved SEVENFRIDAY logo on the case side

▪ Stainless steel (316L) crown, engraved <7F> signature on the side re-

cessed area refilled in yellow Berlac lacquer

▪ Special case b8ack artwork

Case Back:

• Special case back artwork

• Polycarbonate chip cover allowing the connection between the phone and

the inlayed NFC chip.


▪ 4 layers construction

▪ Gradient blue semi-transparent dial sun lens material with a2 flash treat-


▪ Skeletonized dial underlayer inspired by summer seashore adventures

beachside and waterside.

▪ Relief printings in white, black, yellow, blue and green

▪ Dial ring in two parts, first ring later in white, with blue relief printed hour

tracks. Top plate in light blue on the upper-half, and dark blue on the lower


▪ Both hour and minute hands in glossy white with blue printings, refilled with

green luminous painting at the tip


• K1 hardened mineral


• Watch in connection with the SEVENFRIDAY App (iOS & Android), thanks

to an NFC chip embedded in the case back, allowing secured authentica-

tion and registration

• Green luminous painting on hour and minute hands


• Blue soft silicone strap with inlaid blue/green stitchings and multiple SEV-

ENFRIDAY patterns on the back.

Retail Price: MYR 4,800