Global leading technology brand HONOR Malaysia had been recognized as one of the consumers’ most trusted brands in Malaysia when it was named as the Bronze Award winner for the Aria Brand Awards 2022 in the Communication Device category.
Ever since returning into the fray as an independent brand in 2020, HONOR has reconstructed a healthy customers system within its first phase. As one of the key countries in HONOR’s global marketing plan, with future aims to focus on the local market – HONOR is targeting long-term developments to drive the brand as its choice for Malaysian consumers.
The year 2022 was the year HONOR proved its determination to go beyond and overcoming the challenges one step at a time, with HONOR smartphone shipments rose up by 651% last year. With service network increasing by 100% and a 94% customer satisfaction level, we owe a huge thank you to our fans here in Malaysia who supported our brand since our independence, said Justin Li, CEO of HONOR Malaysia.
HONOR has been long carrying the identity as a brand who adheres to the idealism of science and technology. As a consumer-centric company, HONOR is committed to developing new technologies in providing better products to Malaysian consumers – including a newly developed Magic OS and foldable smartphone – HONOR Magic VS. In terms of R&D, there are currently 4 R&D centers, north of 100 innovation laboratories and more than 5,500 global patent applications around the world. This maintains HONOR’s position as the leading market for AI technology, photography, security and other fields of smart devices.
2023 will be the year for HONOR to go beyond together with our partners, dealers, the media, consumers, fans and friends. At HONOR, we will continue to impress on our innovation, thus creating products and user experiences that focuses on technological innovation to solve day-to-day pain points and continuously transforming technological strength into a reliable product is the path that HONOR is heading into, said Justin Li, CEO of HONOR Malaysia.
The Aria Brand Awards – also known as the People’s Choice Awards – is a premier brand award in recognizing brands’ achievement and excellence within the marketing and advertising landscape. With this award, HONOR has cement itself as one of the country’s most-preferred communication device brand, counting from the 25,000 Malaysian consumers voting for its choice of brands. This will mark HONOR’s reputation as one of the market leaders of smart devices for work, casual and all-scenario.
