Canon Bringing Technology and Talent for the New Generation

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 Renowned as the leading brand in the digital photography sphere, Canon Marketing Malaysia (“Canon”) attempts to put their technology right in its place – in the hands of aspiring content creators and photographers, as seen through its renewed collaboration with KidZania. With Canon PowerShot ZOOM and Canon PowerShot PICK, the digital imaging world is brought to life at KidZania under their latest Inspiration through Exposure theme, offering young participants the chance to experience technology at its best. 


With KidZania’s forte being experiential learning for children, this partnership allows Canon to create a channel in which vital soft skills can be tapped while fuelling the minds of young ones with technologically-driven artistry. This avenue will allow young and aspiring talents to hone their confidence for this 21st century-art-of-expression given the social media generation they belong to, where creativity thrives through content creation. 


As a leading digital imaging provider, the company utilises its expertise and resources to empower youngsters with the knowledge of visual storytelling. Its resources and platforms support the current generation by providing a thriving space in which they can engage creatively with others while opening a world of possibilities for themselves. Commenting on the partnership with KidZania, Marketing Manager of Imaging Communication Business (ICB) Division at Canon Marketing Malaysia, Melvin Lo said, “Role-playing is just a few of the activities we plan to conduct at Kidzania to cultivate the love for photography and videography. Through this renewed partnership we are happy to instill creativity along with an adventurous and exploratory mindset among the rising generation and by working with partners like KidZania, we can help unleash each young person’s potential and encourage them to live out their dreams and aspirations.”


In a recent CSR activity conducted by the organisation, 24 children and teenagers from Yayasan Chow Kit were hosted to a day of fun-filled activities at its establishment in KidZania. They had the opportunity to learn the basics of photography and explore the fields of birding with PowerShot ZOOM (a unique super zoom monocular camera) and vlogging through PowerShot PICK (an AI-powered camera for video content creation).


Canon’s social contributions revolve around the pillars of education, community care, environment, and cultural improvement. Guided by the Kyosei Philosophy, which means ‘to live and work together for the common good’, It emphasises integrating with local communities as means of holding strong to its corporate values. Supporting community care and education through CSR initiatives will encourage societal sustainability, hence the company seeks to explore and deepen its social pledge to inspire future generations therefore stepping out of only being a digital technology brand, but a brand that’s one with society.


Aside from being a global leader in imaging and technology, it also upholds their unwavering commitment in cultivating and ensuring equal opportunities to all. The future lies in the succeeding generation and will continue to offer their support to nurture the future faces of the creative industry.